Quad was founded on a simple yet powerful premise: create a better way for our employees, our clients, our shareholders and, ultimately, our world. Our inventive nature has fueled our transformation as a marketing solutions partner with a strong foundation in print. Our unique integrated platform helps clients reduce the complexity of working with multiple agency partners, increase workflow efficiencies, and improve the effectiveness of their overall marketing spend.
In 2019, we continued to accelerate our transformation with the goal of repositioning our company for long-term sustainability and growth. Our transformation strategy, known as Quad 3.0, drove $225 million of organic net sales growth in 2019, which helped offset more than five percentage points of annual print sales decline. Our principal objective is to completely offset this decline through growth in higher margin marketing services, which also drives incremental print revenue across all our product categories. With our expanded service offerings, we provide clients unmatched scale for on-site services, and expanded subject expertise in marketing strategy, creative solutions, media deployment for all channels, and marketing management services.
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