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Media2025-11-25T14:55:31-05:00

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MX Media

Media planning services for every channel, offline to online

Connect with consumers on every channel — from direct mail to digital display — through unified strategy, transparent buying and accountable performance. Quad turns media investments into measurable outcomes, from the household to online to in-store.

  • Brands are realizing most purchases happen in-store. Some call it a retail media revolution. Get the guide.

Our services

Connected media services — for the connected consumer

Offline to online media strategy2025-11-11T14:19:59-05:00

Quad connects every touchpoint — from mailbox to screen to shelf — helping brands activate omnichannel campaigns with precision and transparency. From digital and programmatic to print, retail marketing and direct mail, we plan and buy media across every channel with full transparency.

With the craft of a boutique agency and the scale of an enterprise, we blend data-driven strategy with creative execution that drives measurable business results.

Integrated direct marketing services2025-11-11T14:27:04-05:00

Quad’s direct marketing experts tackle rising fragmentation and postal costs head-on. Focusing only on cost per piece won’t maximize ROI — true optimization comes from uniting proprietary audience data, creative, postal and production strategy into one intelligent, performance-driven system.

It’s time to bring efficiency back to the mailbox, where consumers can experience brands in tangible, personalized ways. Quad’s integrated direct marketing solutions deliver stronger customer response, greater cost savings and better ROI.

Retail and in-store media2025-11-11T14:23:43-05:00

Reach customers where they buy: in-store. With In-Store Connect by Quad, brands and retailers can display endemic advertising across a growing network of dynamic digital screens and in-aisle displays.

Our team manages turnkey installation, creative proofs, A/B testing and performance tracking — bringing accountability and storytelling into the physical store environment.

Measurement and optimization2025-11-25T12:48:41-05:00

Turn data into direction. Quad brings incremental analytics to every channel — connecting creative, media and measurement in real time to drive accountable performance.

With advanced performance dashboards, rapid media testing, 24/7 optimization alerts and transparent attribution, you’ll see exactly what’s working, where and why — ensuring every dollar moves real audiences and real business outcomes.

Powered by Rise, a Quad agency: Performance media that proves its worth

Rise a Quad agency logo
Rise a Quad agency logo

Rise, a Quad agency, powers the digital analytics, attribution and optimization behind MX: Media. From full-funnel digital strategy to real-time reporting, Rise connects every impression to outcomes you can prove. Get to know Rise.

Where Quad excels: Media that moves people

A marketing media specialist working on client work in the office

One team. Every channel.
Real outcomes.

  • Quad and Rise integrate planning, buying and analytics as one team

  • Omnichannel activations scale seamlessly — from direct marketing solutions to programmatic

  • Transparent media planning and buying tied directly to real outcomes

A postal carrier delivering mail to a USPS certified residential mailbox

Addressable media for the everywhere consumer

  • Powered by resilient and proprietary first-party data

  • CRM integration for smarter targeting and better response rates

  • Postal optimization and production efficiencies that scale alongside customer engagement

A data specialist analyzing paid media reports for a client

On-site, on-brand, on-time measurement

  • Pre-market testing online and on-site — and 6x faster at driving incremental revenue.

  • Real-time analytics through Rise Connex® for real-time optimization.

  • Transparent attribution connects every impression to true ROI

Where 2,100+ brands come for a true omnichannel experience

L.L.Bean logo
Red Bull logo
Ulta Beauty logo
Humana logo
Citi logo
America's Best logo
ColourPop logo
American Lung Association logo

1 / 3 When audiences blurred, ColourPop found focus As audiences started blending, Rise brought definition. With a granular audience-exclusion strategy and nonstop creative testing, the brand turned wasted impressions into winning ones — lifting revenue, ROAS, sharper reach and stronger engagement.

19% average order value increase
124% increased revenue
74% prospecting ROAS increase 2 / 3 Smarter media for a senior mission with InnovAge InnovAge partnered with Quad to engage seniors and caregivers in competitive markets through a precise, creative media strategy — driving stronger engagement, efficient spend, and measurable growth.

1.1x increase in monthly average SQLs
61% decrease in cost-per-SQL in 5 months
3.5x increase in SQL conversion rate 3 / 3 AI-powered strategy doubles dairy’s engagement and reach Facing sliding organic search and keyword gaps, Rise built an AI-powered, full-funnel strategy using Performance Max, YouTube and search engine optimization to reignite Dairy Management Inc.’s high-value recipe traffic — and brand growth.

130% increase in 1-minute page views
700% increase in total search impressions
21% increase in top 10 keyword rankings ColourPop's "Lost in Love" social media campaign Elderly patient annual check-up with an InnovAge doctor Repeating pattern of milk glasses

Media planning FAQs: From audience strategy to
measurable outcomes

What are media planning services?2025-11-11T15:02:02-05:00

Media planning services involve developing a strategy for how, where and when to reach an audience across all relevant channels — traditional, programmatic and digital — and then executing media buying, optimizing placements and measuring performance to achieve business outcomes.

What is addressable media?2025-11-25T14:58:18-05:00

Addressable media refers to media that is targeted at specific households or individuals rather than broad audiences. With Quad, addressable media spans offline and online channels — including direct mail, postal-optimized DM and CRM-linked channel activations — enabling brands to connect with real people for real outcomes.

What is the difference between traditional vs. digital media planning?2025-11-11T15:07:33-05:00

Traditional media planning focuses on channels like TV, radio, print and out-of-home. Digital media planning optimizes online touchpoints like programmatic display, social and video. At Quad, we integrate both into a unified plan — so you don’t have a separate “print team” and “digital team,” but one strategy that works at home, online and in-store.

What is omnichannel media planning and how is it different?2025-11-25T14:58:38-05:00

Omnichannel media planning means all media channels work together to create a seamless consumer journey — digital, print, direct mail, in-store and beyond. It considers how a consumer moves between channels and ensures consistent messaging, measurement and optimization across each touchpoint.

What are direct marketing solutions?2025-11-25T14:58:51-05:00

Direct marketing solutions involve one-to-one or household-level communication channels such as direct mail, email and SMS. With Quad, our direct marketing solutions integrate postal efficiencies, CRM and automation workflows to boost cost-effectiveness and personalization.

Why should I choose Quad for media planning services?2025-11-25T12:42:47-05:00

Because we offer the scale of a global marketing organization with the agility of an integrated agency. By working with Quad, you get transparent buying, proprietary household and first-party data, and hands-on specialists across every channel — all measured against your business outcomes.

Marketing guide

Marketing in a cookieless world: Building a resilient, data-driven strategy

Traditional methods of identifying and tracking audiences are rapidly losing effectiveness. Given the changes in privacy regulations, technology platforms and consumer preferences, it’s time for a fresh start.

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Yes, your direct mail marketing strategy is still viable

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How regional grocers are changing the retail media network landscape

Marketing guide

Home is where the data is

Media planning starts here

Partner with Quad to connect your media strategy end to end — across digital, traditional and in-store channels — with performance you can see, measure and scale.

Media planning starts here

Partner with Quad to connect your media strategy end to end — across digital, traditional and in-store channels — with performance you can see, measure and scale.

See all the ways Quad builds a better Marketing Experience

MX Solutions Suite

Intelligence

Unique data is at our core, with over 3 billion household data points that help you connect with your ideal customer across channels.

MX Solutions Suite

Creative

We offer the creative quality of a boutique agency and the speed and scale of a global production powerhouse.

MX Solutions Suite

Production

From in-store activations to packaging to postal optimization programs for catalogs and direct mail, our experts can help streamline every campaign execution.

MX Solutions Suite

Tech

Connect the dots between strategy, content, analytics, automation and more across channels, including direct mail and in-store retail media.

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