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MX: Intelligence

Data-driven growth powered by unique audience insights

Facing an ever-evolving media landscape, today’s marketers need to better understand audiences and create strategic campaigns while accessing the best consumer data available.

Quad’s MX: Intelligence suite is powered by unique data at its core, fueling deep consumer analytics and holistic campaign management while providing extensive capabilities for research and testing. Together, Quad’s solutions enable brands to effectively plan and optimize fully integrated omnichannel campaigns. From household to in-store to online, Quad helps brands connect with their ideal customers and make the most of their marketing dollars.

MX: Intelligence data statistics: 1,800+ attributes 260 million consumers 117 million households

The Quad difference

Home is the one
true identifier

Resilient, addressable data
connects brands with real people.

Fueled by
unique data

Consumer analytics and custom
research and testing provide
understanding of ideal customers.

Sophisticated
targeting

Advanced audiences and
predictive models engage the right
individual at the right time.

Quad’s offering

Person picking up mail from their porch

Unique data

Utilize Quad’s resilient core data set, established at the physical household level, to enable addressable solutions across all media, at scale.

Person analyzing audience analytics

Audience analytics

Understand who you are targeting with deeper audience insights and intent-driven audience models to drive more engagement and optimize messaging.

Marketing team discussing campaign measurement strategies

Campaign measurement

Access transparent solutions that monitor, test, design, control and measure campaign performance against KPIs.

Person performing market research and testing

Dive into consumer insights, brand health, competition and more with tailored studies and testing that promote better, more cost-effective outcomes.

Person standing on the edge of a fractile
Marketing guide

The data you’re missing: Nine truths about the new world of data-informed marketing

How can you access more precise data that has the resiliency to drive meaningful and lasting results? In “The data you’re missing” guide, we explore the current state of data usability and Quad’s perspective on the opportunities that household data provides.

Explore the full suite