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MX: Intelligence

Data-driven growth powered by unique audience insights

Facing an ever-evolving media landscape, today’s marketers need to better understand audiences and create strategic campaigns while accessing the best consumer data available.

Quad’s MX: Intelligence suite is powered by unique data at its core, fueling deep consumer analytics and holistic campaign management while providing extensive capabilities for research and testing. Together, Quad’s solutions enable brands to effectively plan and optimize fully integrated omnichannel campaigns. From household to in-store to online, Quad helps brands connect with their ideal customers and make the most of their marketing dollars.

The Quad difference

Home is the one
true identifier

Resilient, addressable data
connects brands with real people.

Fueled by
unique data

Consumer analytics and custom
research and testing provide
understanding of ideal customers.


Advanced audiences and
predictive models engage the right
individual at the right time.

Quad’s offering

Unique data

Utilize Quad’s resilient core data set, established at the physical household level, to enable addressable solutions across all media, at scale.

Audience analytics

Understand who you are targeting with deeper audience insights and intent-driven audience models to drive more engagement and optimize messaging.

Campaign measurement

Access transparent solutions that monitor, test, design, control and measure campaign performance against KPIs.

Dive into consumer insights, brand health, competition and more with tailored studies and testing that promote better, more cost-effective outcomes.

Large smashed homemade vegan, gluten free peanut butter cookie on a pink background
Marketer’s Insight

What marketers need to know about Google’s cookie phase-out

Quad’s President of Media, Joshua Lowcock, offers strategic advice on dealing with this seismic change — and explains how marketers can find smarter and better ways to target prospective and existing customers. In this article, Lowcock outlines the impact of third-party cookie deprecation and offers insight into more resilient and impactful data sources.

Explore the full suite

MX: Creative

MX: Production

MX: Media

MX: Tech

Talk to our team

Want to learn more about how our solutions can create a more integrated, efficient and optimized marketing experience for you?

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