Marketing guidesCollin Delrow2025-07-28T11:34:05-04:00

Marketing guides

Quad’s marketing guides provide actionable strategies through marketing white papers and playbooks on topics such as data management, personalization, marketing complexity, budgeting and more.

How Gen Z is turning branded merchandise into identity marketers

Collin Delrow2025-09-16T15:59:36-04:00September 15th, 2025|Tags: Branded solutions, Branding, Commerce, Consumer Behaviors, On-page guide, Production, Retail|

Marketing in a cookieless world: Building a resilient, data-driven strategy

Collin Delrow2025-09-09T15:22:54-04:00September 8th, 2025|Tags: Data and Analytics, Direct, Intelligence, Media, On-page guide, Strategy|

In-store retail media networks — The revolution 2.0

Collin Delrow2025-09-08T16:31:39-04:00August 28th, 2025|Tags: Commerce, Consumer Packaged Goods, In-store, Media, On-page guide, Packaging, Retail, Retail Media Networks, Technology|

The marketing efficiency audit

Collin Delrow2025-07-28T15:56:42-04:00July 28th, 2025|Tags: Commerce, Consumer Behaviors, Consumer Packaged Goods, Gated, Media, Packaging, Retail, Retail Media Networks, Technology|

The truth about the evolution of in-store retail media in 2025

Collin Delrow2025-08-05T11:57:24-04:00June 2nd, 2025|Tags: Commerce, Consumer Behaviors, Consumer Packaged Goods, Gated, Media, Packaging, Retail, Retail Media Networks, Technology|

On aisle time: Tapping into non-conscious decision-making

Collin Delrow2025-05-22T17:21:57-04:00May 22nd, 2025|Tags: Accelerated Marketing Insights, Commerce, Consumer Behaviors, Consumer Packaged Goods, Gated, Intelligence, Retail|

Your guide to redefined seasonal marketing campaigns

Collin Delrow2025-03-31T14:56:04-04:00March 31st, 2025|Tags: Consumer Packaged Goods, Gated, Media, Production, Retail, Retail Media Networks, Strategy, Technology|

Why retailers should try an in-store retail media “treasure hunt” strategy

Collin Delrow2025-03-21T14:38:12-04:00March 21st, 2025|Tags: Advertising, Consumer Packaged Goods, DTC, Ecommerce, Gated, Media, Retail, Retail Media Networks, Strategy, Supply Chain, Technology|

The trends driving “dupe” culture mainstream

Collin Delrow2025-04-01T10:30:52-04:00February 7th, 2025|Tags: Commerce, Consumer Behaviors, Consumer Packaged Goods, Data and Analytics, Gated, Retail, Strategy|

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