The truth about the evolution of in-store retail media in 2025
Explore four key considerations reshaping how CPG marketers and grocers approach in-store advertising, consumer engagement and campaign ROI.
June 2, 2025
CPG marketers are facing more complexity (and opportunity) than ever before. With the rise of grocery retail media networks, the store — once seen strictly as the point of sale — is emerging as one of the most influential, versatile and brand-safe media environments for CPG brands.
Particularly for CPGs seeking a more immersive connection with today’s increasingly tech-savvy shoppers, in-store retail media networks pair digital agility with the tangible power of IRL experiences — capturing fresh eyes, driving discovery and converting intent into purchase right at the shelf.
Inside the guide, “The truth about the evolution of in-store retail media in 2025,” you’ll explore:
Backed by recent data and real results from national and challenger brands, this guide unpacks how grocery retail media networks are evolving and what marketers need to know to stay ahead.
“In-store isn’t just a high-impact channel — it’s a high-versatility channel.”
— Ameet Srivastava, VP of CPG Sales, In-Store Connect by Quad
Download the guide to see how in-store media is giving CPGs a competitive edge — aisle by aisle.