The truth about the evolution of in-store retail media in 2025

Explore four key considerations reshaping how CPG marketers and grocers approach in-store advertising, consumer engagement and campaign ROI.

June 2, 2025

Quad uses your information to contact you about relevant content and services. You may unsubscribe at any time. For more information see our privacy policy.

The truth about the evolution of in-store retail media in 2025 marketing guide cover

CPG marketers are facing more complexity (and opportunity) than ever before. With the rise of grocery retail media networks, the store — once seen strictly as the point of sale — is emerging as one of the most influential, versatile and brand-safe media environments for CPG brands.

Particularly for CPGs seeking a more immersive connection with today’s increasingly tech-savvy shoppers, in-store retail media networks pair digital agility with the tangible power of IRL experiences — capturing fresh eyes, driving discovery and converting intent into purchase right at the shelf.

Inside the guide, “The truth about the evolution of in-store retail media in 2025,” you’ll explore:

  • How in-store advertising drives consumer action during the most influential moments of the shopping trip

  • Why connected screens offer the agility today’s marketers need — especially in an era of fast digitization and fleeting customer attention

  • What makes in-store media a naturally brand-safe environment amid digital channel fragmentation

  • How younger consumers are shaping expectations for physical-digital retail experiences

Backed by recent data and real results from national and challenger brands, this guide unpacks how grocery retail media networks are evolving and what marketers need to know to stay ahead.

“In-store isn’t just a high-impact channel — it’s a high-versatility channel.”
— Ameet Srivastava, VP of CPG Sales, In-Store Connect by Quad

Download the guide to see how in-store media is giving CPGs a competitive edge — aisle by aisle.