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A new financial landscape demands new strategies

Today’s financial consumers are looking for more — more choice, flexibility, transparency, and, above all, more support during challenging times. Financial technology (fintech) has made banking and borrowing more convenient than ever for consumers, who flocked to them. But 2+ years of the pandemic led to a degree of digital fatigue across all generations, and recent economic uncertainty has sent banking customers looking for more high-touch support and education. According to a 2022 study from management consultant Rivel, 57% of banking customers prefer human assistance to digital apps for more complex transactions like setting up a new account. 

Quad’s financial services solutions help you navigate this new landscape. We identify audiences, create targeted communications, and execute and measure marketing campaigns that build long-term, profitable relationships with customers.

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