The results

The campaign outpaced other creative inventory garnering 3 million views and lifting the ad recall rate by 9% on the PEMCO Facebook channel, meaning the audience was most likely to remember these ads. PEMCO web traffic doubled in less than a year. They were the only insurance provider to see an increase in aided awareness in 2019. The campaign also won gold (and silver) at AdFed Minnesota’s “The Show” — a coveted recognition of advertising greatness as judged by industry professionals.

post ​engagements ​on social
web traffic ​increase
lift in ​ad recall ​rate
PEMCO Insurance Defender of Your Northwest logo

The challenge

PEMCO, a regional insurance company, needed to drive consideration of its auto, home and renter policies by building awareness and stealing share from national players to regain footing in its hometowns of Seattle and Portland. ​​

The solution

Betty, a Quad agency, deployed:

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