Built by practitioners. Designed for the DM renaissance.

Unify strategy, audience intelligence, pre-market creative validation, production efficiencies and measurement into one connected engine.

Strategy

Audience

Creative

Execution

Measurement

Unlock unified direct marketing that performs.

Modernize your direct marketing approach with Direct, an agency built to drive action, reduce waste, and improve results from day one.

Strategy

Audience

Creative

Execution

Measurement

Cut waste. Boost performance.

19%

average reduction in postal and operating costs

38%

response performance

85%

success in beating the control

The figures presented reflect average outcomes observed across platform usage and may vary by organization, implementation and use case.

Our approach

No silos, no handoffs — just one accountable partner across strategy, audience, creative, production, postal and measurement. Whether you’re looking to refresh, rebuild or start your direct marketing program, let’s make every campaign work harder, cost less and prove its impact.

GOALS, NOT VOLUME

Strategy

Your direct marketing program should be built around business outcomes — not volume — powered by proven performance drivers, so every test moves you closer to measurable results.

REACH THE RIGHT PEOPLE, NOT EVERYONE

Audience

AI model-driven, identity-resolved, first-party-anchored targeting finds the households and the people worth reaching.

SMARTER CREATIVE NOW, NOT LATER

Creative

Accelerated Marketing Insights (AMI) by Quad tests creative prelaunch, validating your best-performing offers, messages and imagery before large investments are made. AI-powered models surface your strongest performers and clear the guesswork out the way — then you decide.

EFFICIENT EXECUTION, NOT HIGHER COST

Execution

Your production and direct mail strategy should move fast without adding overhead. Personalization, postal optimization and automation work together to lower costs, speed time to market and get more from every dollar you invest.

REAL IMPACT, NOT ASSUMPTIONS

Measurement

Your investment decisions deserve real proof, not assumptions. Traditional matchback reporting, holdout analysis and model validation continue to measure campaign impact, while triangulated MMM, MTA and incrementality testing paint a bigger picture.

Stop guessing. Start knowing.

Your strongest offer, message and imagery shouldn’t be a guess. Accelerated Marketing Insights (AMI) by Quad tests multiple creative variables before launch. AMI does the heavy lifting at six times the speed of traditional testing, so your team can decide what’s worth scaling. Winning combinations surface in weeks, not months. Put your best performing creative in market and scale with confidence.

Always-on automation. Not scheduled.

Your best customers aren’t waiting for your next mail date, so your program shouldn’t either. At-Home Connect by Quad automates direct mail around real signals like cart abandonment, service calls and other journey moments — triggering a personalized mail piece in days, not weeks. It plugs into the marketing automation systems you already use, so testing trigger-based relevant offers and messaging is as easy as 1, 2, 3.

1 / 3 Automation slashes Fidium’s mail cycle from 2 weeks to just 5 days By ditching labor-intensive workflows for automated mail with At-Home Connect by Quad, this internet provider improved their speed while boosting efficiencies and reducing costs.

33% cost reduction
45 hours saved per month
3x faster delivery 2 / 3 Driving growth for Abe through data‑driven direct mail To scale Monogram’s new private student loan product, Abe, the Direct team executed six targeted direct mail campaigns during peak lending season. Using household-based data, pre‑market testing, and creative optimization, the team identified high‑potential audiences and continuously improved results through response analysis.

6x booked loans year-over-year 3 / 3 Health insurer boosts response rate with pre-market testing Using Quad's Accelerated Marketing Insights platform, a national health payor achieved double-digit response lifts through rapid pre-market testing — delivering faster, stronger results than traditional in-market tests.

22% lift in response versus control in Q1
21% lift in response during Q2
85% of Quad challenger tests beat the control packages A Fidium postcard mailer developed with Quad's direct mail automation platform capabilities University students on graduation day in cap and gown Consumer holding an envelope

Real-life direct marketing campaigns that work

An omnichannel direct marketing campaign for an airline
Direct mail examples for a client advertising toys
Direct mail examples completed for Centro

Meet the team. Built to perform.

Your program runs through one team — no handoffs — unifying strategy, audience, creative, production, postal and measurement into one connected engine. All accountable for the same outcome: your program’s success.

Portrait of Carl Fischer

Carl Fischer

VP Direct Marketing Agency

Portrait of Liz Fowler

Liz Fowler

Executive Director Data & Analytics

Portrait of David Katzman

David Katzman

Group Creative Director

Portrait of Colleen Lynch

Colleen Lynch

VP Client Strategy

Let’s refresh, rebuild or start your direct marketing program today.*

Whether you need a strategic blueprint for your entire program or want to see what AMI could prove first, it starts with one conversation. Let’s talk.

*We wrote the book on ‘act now’ CTAs. Countdown clock not necessary — real people will actually get back to you

·   Audience intelligence   ·   Advanced analytics   ·   Continuous optimization   ·   Scalable personalization   ·   Creative testing   ·   Postal precision   ·   Automation   ·   Measurable growth·   Audience intelligence   ·   Advanced analytics   ·   Continuous optimization   ·   Scalable personalization   ·   Creative testing   ·   Postal precision   ·   Automation   ·   Measurable growth