Due to shifting market headwinds and economic pressures increasing postal and material costs, this broadcasting corporation was looking to enhance the performance of its primary marketing channels. The company was set on two objectives: save money and accelerate growth. It needed a partner that could provide premium solutions within budget. The company approached Quad through the highly-competitive RFP process with distinct pain points.
The company was seeking to:
Reduce print and postage costs
Optimize direct mail campaigns
Convert trial response rate
Drive app downloads/usage/streaming
Increase speed from receipt of customer data to in-home
Adopt an improved, holistic customer experience
Better leverage available content
Quad partnered with the company to create a new direct marketing strategy. We began by dissecting its projects and programs using meticulous postal analysis and format ideation. With a heightened level of transparency, we evaluated the company’s spending and encouraged it to think differently. We broke down the math. Line-by-line, number-by-number, we proposed a journey of collaborative print and postal solutions that generate savings and align with the company’s goals.
Postal optimization solutions
Quad utilized our expansive working knowledge of USPS processes and policies to merge multiple segments into a single mail stream and provide the following benefits to the company:
Minimized USPS processing fees
Reduced the number of non-deliverable pieces
Reduced freight costs
Reduced labor hours with uniform process
1:1 personalization to increase response rates and conversions
Reduced planning and admin hours
Reduced steps in the printing process
Shorter cycle times
Print optimization solutions
Quad worked to find areas of improvement for the company by reducing its previous multi-format approach to three. Consolidating formats provided the following benefits:
Simplified inventory management
Reduced multiple formats down to 3
Reduced freight costs
Quad streamlined the process and exhibited transparency unseen among competitive vendors. The company saved money utilizing postal solutions and print optimization tactics to meet its unique needs and goals. Beginning in Q3 of 2023, the company will save up to 13.5 million dollars year over year. The company is continuing to apply our integrated solutions and product offerings to enhance its direct marketing campaigns.
dollars saved year over year
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