The results
A fresh approach to cross-channel strategies drove excellent results for social, search and programmatic efforts.
300%
increase in paid search and programmatic leads year over year
68%
savings on paid search and programmatic cost per lead year over year
36%
increase in social leads year over year
41%
savings on social cost per lead year over year
About Nicklaus Children’s Hospital
Nicklaus Children’s Hospital (NCH) is a Miami-based pediatric hospital system. Its mission is “to inspire hope and promote lifelong health by providing the best care to every child.”
The challenge
NCH was running a robust cross-channel digital program, but as the digital landscape, search demand and competition changed, it needed a fresh approach. The goal was to create more awareness around its specialties, and ultimately result in more new patient appointments and a greater brand voice and impression share in the market.
The solution
Rise, a Quad agency, took a four-pronged approach to maximize NCH’s cross-channel presence. First, Rise focused on prioritizing core keywords that aligned with NCH’s services. Next up was NCH’s website, which was optimized for better cross-device experience for Spanish- and English-speaking users. Then, Rise performed creative refreshes and testing to improve paid social. And finally, audience segments were overhauled to improve programmatic bidding strategies.
