The results

Campaign ideation and end-to-end packaging boosts sales and increases efficiencies in workflow.

increase in sales after design rebrand

“We have been fortunate at Summit to be able to match the focus we have for our brands and our beers with such a highly-trusted partner on the Quad Team, who has been equally focused on producing high-quality solutions from creative all the way to printing.”

Brandon Bland, Summit Brewing Company President & CEO

Summit Brewing Co. logo

About Summit Brewing Company

Since 1986, Summit Brewing Company has crafted high-quality and consistent craft beer, inspired by old-world brewing traditions and ingredients, in St. Paul, Minnesota.

The challenge

Summit Brewing Company needed breakthrough package design for their many brew style sub-brands while managing costs and process efficiencies.

Summit Brewing Co. Nialas non-alcoholic product packaging

The solution

Summit Brewing Company partnered with Quad’s design agency, Favorite Child, to reimagine their branding while also turning to Quad’s packaging team for an efficient end-to-end solution. Partnering closely with the brand, Favorite Child rebranded their “Keller Pils” as “Twins Pils,” positioning it as the “Official Hometown Craft Beer of the Minnesota Twins.” With the two Quad teams working in tandem, the beer brand enjoyed a seamless transition to the new design as packaging rolled off the press.

MX: Production


MX: Creative

Brand design, Campaign ideation, Premedia & adaptive design

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