The results
CLR Brands™ teamed up with Quad agencies Betty and Rise to launch the ‘Been there. Outdone that.’ campaign. The collaboration yielded tremendous awareness results and an 18% sales increase year over year.
124%
increase in store locator visits
18%
increase in sales over previous year
11%
increase in aided awareness
About CLR Brands
CLR Brands excel at tackling difficult cleaning tasks, quickly and easily dissolving and removing tough calcium, lime and rust deposits.
The challenge
Despite being recognized for its expertise in one area, CLR Brands is often overlooked for its extensive SKU range of 16 other specialty cleaners that also tackle the toughest home cleaning jobs.
Quad’s full-service creative agency, Betty, was enlisted to enhance the brand’s recognition and establish a communications platform that showcased the versatile effectiveness of their key household cleaning products, ultimately driving retail sales.
The strategy & solution
CLR Brands partnered with Betty, Quad’s full-service creative agency, to define their target audience. Betty unlocked key demographics, geographies and media consumption habits that led to the campaign “Been There. Outdone That.” At its core, the campaign showcases CLR Brands as the overqualified expert of clean.
Once a creative platform was finalized, Betty partnered with Rise, Quad’s media agency, which crafted a sequential media plan to quickly scale awareness. The team surrounded consumers through a mix of digital tactics, including video, audio, display and partnerships with social media influencers.
Marketing experience solutions: MX: Intelligence, MX: Creative and MX: Media
Products: Omnichannel media, content & creator marketing, content ideation and audience analytics
Industries: Consumer Packaged Goods and Retail
