The results

A fresh approach to cross-channel strategies drove excellent results for social, search and programmatic efforts.

increase in paid search and programmatic leads year over year
savings on paid search and programmatic cost per lead year over year
increase in social leads year over year
savings on social cost per lead year over year

About Nicklaus Children’s Hospital

Nicklaus Children’s Hospital (NCH) is a Miami-based pediatric hospital system. Its mission is “to inspire hope and promote lifelong health by providing the best care to every child.”

The challenge

NCH was running a robust cross-channel digital program, but as the digital landscape, search demand and competition changed, it needed a fresh approach. The goal was to create more awareness around its specialties, and ultimately result in more new patient appointments and a greater brand voice and impression share in the market.

Read the full story at

The solution

Rise, a Quad agency, took a four-pronged approach to maximize NCH’s cross-channel presence. First, Rise focused on prioritizing core keywords that aligned with NCH’s services. Next up was NCH’s website, which was optimized for better cross-device experience for Spanish- and English-speaking users. Then, Rise performed creative refreshes and testing to improve paid social. And finally, audience segments were overhauled to improve programmatic bidding strategies.

Related case studies