A leading national health insurer depends heavily on locally planned marketing. Its corporate marketing department empowers local client marketers — those who best know their communities — to produce promotional and informational materials. But those materials need to meet certain requirements: They have to fit the client’s brand standards while accurately representing the local network of physicians and other service providers, and they must be CMS compliant. Finally, the materials often need to be co-branded accurately with any of thousands of local providers’ information.
The client needed to simplify its process and streamline its workflow. Quad proposed a fully online campaign-management solution that could output easily accessible versions for local marketers while staying true to their brand standards and compliance requirements.
The client agreed, and Quad stepped in to organize, optimize and automate. Following a comprehensive assessment of the current workflow, Quad’s team deployed a highly customized version of our Local Marketing Platform (LMP) to establish an all-in-one media optimization tool for local marketing builds.
Manual processes, time-to-market and labor were all made more efficient. Overall, a complex marketing experience was simplified into an easy process.
Quad’s LMP leveraged AI to provide the client’s local marketing partners with hundreds of pre-approved base templates as well as data on over 3,000 provider locations. The platform enabled virtually limitless art permutations that could be used easily across multiple channels. Additionally, costs were lowered and speed-to-market was increased.
The platform improved on-time delivery from 87% to 100%. Manual touches were reduced by 98%. Media requests from design to production order went from 2-3 weeks to mere minutes, establishing a secure foundation for progressive media-mix optimization .