The New Approach to Content Production

February 28, 2018

Changing from channel-centric to a content-first approach is essential for success in today’s world of instantaneous expectations. The best companies and brands are structured and organized to develop content quick enough to meet consumers where and when they want information. The only way to do this is by creating multichannel content assets one time and then deploying them where marketing strategy dictates. This transformative change makes perfect sense but requires an intense look at people, process and technology to be able to optimize marketing process.