The results
End-to-end support through a single point of contact ensured a speedy, seamless communication structure across multiple brand-building solutions. Mostly Made has seen tremendous results, including a 136% increase in year-over-year sales at Target. Quad continues to support Mostly Made through packaging manufacturing and in-store brand awareness.
“To have the collaboration between designers, photographers and consumer research was like turning on a light in a dark room.”
— Jillian McGary, Founder & Head of Hotdish, Mostly Made
The challenge
Mostly Made was ready to move its products from the freezer aisle to the deli case, but there were some challenges: Its packaging wasn’t designed for refrigerated cases, and entering this category would come with some tough, new competition. Mostly Made needed a partner to help unlock the brand’s market potential by supporting a package redesign that would stand-out on the shelf.
The solution
As the brand design arm of Betty, a Quad agency, Favorite Child’s capabilities were ideal to leverage for Mostly Made’s challenge. The team reconceptualized every aspect of the client’s brand from the ground up: