The Weekly 10: marketing, media and industry statistics to know now — August 27, 2025 edition

From the projected engagement with QR codes on Black Friday/Cyber Monday to the size of the podcast audience for SiriusXM, these are the data points we’re paying attention to right now.

The share of Millennial and Gen Z renters who are eating out at restaurants less frequently this year due to the cost of housing, per a new study from the real estate brokerage Redfin.

The ticketed attendance for “Seinfeld Night” at Yankee Stadium last Thursday — roughly 11% higher than average for the team’s home games this season — per Baseball Reference. The promo giveaway item, a bobblehead of George Costanza sleeping under his desk, went viral online and has fetched upwards of $300 on the resale market.

The share of Black Friday/Cyber Monday shoppers who say they’re “likely” or “very likely” to scan QR codes this year, per new research from the commerce software company Uniqode. More than half (56%) of scanners expect promo offers or discounts, according to the study, suggesting that brands and retailers may benefit most from codes with “immediate, tangible value.”

The number of cowboy-themed art prints available each weekday through Sept. 3 on the Coors online store. The special-edition series, created by artist Caitlin Hatch using a “custom watercolor blend made with Coors Banquet,” is part of a new collaboration with Wrangler. (Each daily drop thus far has sold out.)

The number of theaters that screened Netflix’s “KPop Demon Hunters” over the weekend, The Associated Press reports. The AP cites estimates by rival studios of $16-$18 million in ticket sales for the animated musical fantasy film (Netflix hasn’t released its own figures), which would make this the streamer’s first-ever No. 1 box office opening. (Notably, the movie has been available on the platform since late June.)

The share of Q2’s top 20 podcasts that SiriusXM represents, according to The New York Times, citing data from Edison Research.

The share of surveyed marketers who have encountered an issue when using generative AI for ads, according to new research from the Interactive Ad Bureau and AI safety platform Aymara. The study, which queried 124 execs, found the most common incidents involved “loss of creative quality or control over brand messaging and tone” and “inaccurate, misleading or irrelevant outputs” in content.

The share of consumers who say they’re reluctant to let AI handle e-commerce purchases on their behalf, per a new survey from the commerce automation platform Omnisend — a drastic shift in sentiment compared to the company’s previous survey in February, when 66% of consumers expressed hesitation.

The monthly price for ESPN Unlimited, the sports media company’s new direct-to-consumer streaming service. The offering — which features integrations for retail shopping, betting info and fantasy league updates — allows subscribers to access 12 networks (including the collegiate-focused ESPNU and Spanish-language ESPN Deportes), as well as some ABC Sports simulcasts, NFL content and exclusive digital programming.

The year-over-year increase in search volume for “fuzzy coat” on eBay, per the brand’s Fall 2025 trend report. Similar gains for items such as “lace capris” (1,286%) suggests that consumers are increasingly drawn to tactile fashions that “heighten sensory appeal,” the report finds.