The Return of Touch
After years of digital saturation, consumers are turning to physical experiences. Quad has been tracking this paradigm shift through a series of original research reports in partnership with The Harris Poll, as well as ongoing analysis, marketer insights and tactical advice for brands.
The emerging trend reshaping consumer behavior
Landmark research by The Harris Poll, in collaboration with Quad, reveals a growing demand for in-person interactions, traditional retail environments and print media, including catalogs and magazines. Among the key findings: Gen Z and millennials show an even greater preference for these tangible experiences.
The evolution of a tactile renaissance
See new market data, seasonal reports and follow-up research from The Harris Poll.
In the news
Read how major media outlets are covering the shift in consumer behavior.
What the experts are saying
“AI is rewriting how people discover and compare, but it hasn’t replaced how they feel and decide.”
— Heidi Waldusky, VP, Brand Marketing, Quad
Key insights for marketers who demand results
Find out how to leverage the growing consumer desire for tangible experiences into measurable, omnichannel growth.
Interested in spreading the word?
Contact our team at PR@quad.com.