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In-store digital advertising for CPG brands2025-09-21T21:23:42-04:00

Try In-Store Connect by Quad

In-store digital advertising built for CPG brands

Capture attention right when it matters most — the shelf. In-Store Connect by Quad places your brand on dynamic digital signage inside regional grocers, connecting with real shoppers and driving measurable sales.

A shopper in a grocery snack aisle reaching for a product on the top shelf considering purchase

Advertise at the point of purchase with a full-funnel retail media network

In-store digital advertising is only as powerful as its proximity to the point of purchase — and that’s where In-Store Connect wins. We give CPG brands access to regional grocers with a turnkey retail media network, and we do it without complexity or inflated costs.

What you get with In-Store Connect by Quad

We make in-store retail media simple and scalable.

Targeted activations across mid-size grocers

Tap into regional and high-intent audiences without massive retail media network overhead.

Flexible
digital signage campaigns

Launch, adjust and scale your in-store digital advertising by location, SKU or campaign type.

Clear,
measurable
outcomes

Track sales lift, coupon redemptions and cross-channel impact with retail attribution tools.

Budget-smart options for
every stage

Whether you’re testing or scaling, we make it easy to align your investment to ROI.

Why CPGs choose Quad as their in-store advertising partner

With over 50 years of retail media experience, we help brands drive real impact in-aisle. In-Store Connect is more than a display network — it’s a full-service retail advertising service built to deliver shopper results.

  • A purpose-built retail media network for CPG brands

  • Regional store coverage

  • Seamless retail integration

  • Creative support, shopper insights and flexible planning

  • In-store performance metrics, not just impressions

We don’t just help you show up — we help you sell through. Talk to Quad.

DiGiorno logo

Featured brand: DiGiorno

We partnered with frozen pizza powerhouse DiGiorno to test In-Store Connect campaigns over a four-week period with the goal of driving shoppers down the frozen aisle. The test delivered notable lifts across all major metrics:

23

point sales lift

23

point basket lift

28

point customer lift

Brands who trust In-Store Connect by Quad

Kraft logo
Michelob Ultra logo
DiGiorno logo
Red Bull logo
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In-store retail media advertising FAQs

What makes In-Store Connect by Quad retail media solution different?2025-08-28T15:09:52-04:00

In-Store Connect is a retail media network purpose-built for CPG brands. Our network spans regional and mid-size grocers, giving advertisers unique access to shoppers at the local level — where 74% of grocery trips still happen in person, according to The Return of Touch Report: Reimagining Consumer Engagement in 2025, a 2025 research report by The Harris Poll, presented by Quad.

With this local-first reach, brands can engage shoppers at the exact moment purchase decisions are made — transforming foot traffic into measurable sales impact. By combining audience targeting, dynamic creative, and media flexibility, Quad makes in-store advertising smarter, more agile, and better aligned to brand goals.

Key differentiators:

  • Purpose-built for CPG brand activation

  • Access to grocers not included in mass RMNs

  • Flexible by region, product, and budget

  • Built-in attribution from screen to shelf

Learn more: In-Store Connect product overview 

How do I measure ROI from in-store campaigns?2025-08-28T15:09:04-04:00

Quad’s In-Store Connect offers clear sales attribution — so you can confidently track performance from screen to sale. Every campaign includes data integrations that help you see not just impressions, but actual point-of-sale outcomes. 

Ways to measure ROI:

  • POS lift at SKU or brand level

  • Coupon redemption rates across partner stores

  • Cross-channel attribution through matched-market or QR code tracking

How much does in-store advertising typically cost?2025-08-25T17:36:45-04:00

The cost of in-store digital advertising ranges based on campaign duration, screen count and format, and number of store placement. In-Store Connect by Quad allows for modular campaign design — from a single region to multi-state activation.

Can I use retail media networks to advertise in physical stores?2025-08-25T17:37:54-04:00

Yes, and it’s exactly what In-Store Connect is designed for. Our retail media network for CPG brands operates in physical store environments using in-store digital media, not just online shopper data.

You can run QR-enabled campaigns, support limited-time promotions and even segment by aisle or store type — all while maintaining brand safety and purchase proximity.

See why physical retail media is surging again in Quad’s Retail Media Guide for CPG Brands.

How do I run a localized or regional in-store campaign?2025-08-28T15:10:54-04:00

In-Store Connect makes it easy to geo-target down to ZIP code or retailer footprint. This flexibility is ideal for regional product launches, multi-touch campaigns or demand testing across markets.

Localization capabilities:

  • Geo-targeting by store, DMA or region

  • Creative swaps by audience segment

  • Retailer-level customization for tone, language or promotions

Should I manage in-store campaigns in-house or with a partner?2025-08-28T15:11:31-04:00

Managing in-store activations internally can be resource-intensive — especially across multiple grocers, regions and assets. Partnering with Quad means you gain access to our full-service hardware, media and creative teams, combined with CPG expertise, and a growing grocer network that reaches across the United States.

Why brands partner with us:

  • Faster execution and fewer handoffs

  • Integrated creative and media support

  • Scalable access to independent and regional grocers

  • In-store measurement tools for real performance insights

Ready to launch a better shopper marketing strategy?

Show up where it matters most: In-store. Partner with In-Store Connect by Quad to enhance the customer experience, inspire brand consideration and convert at the point of purchase.

In-store retail media done right. Get started today.

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