Local Connect by Quad2025-10-09T11:57:37-04:00

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Multi-location marketing platform

With Local Connect by Quad, power every stage of your local marketing, from market profiling to campaign execution, with one agile, efficient platform.

Empower national strategy with multi-location marketing solutions

Equip teams with a single platform that delivers clarity, speed and consistency. Simplify campaign planning, tailor messaging to local markets, and give teams the tools to act quickly — without sacrificing brand integrity. 

With one connected solution, you can: 

  • Streamline execution and accuracy across all locations

  • Adapt messaging for local relevance

  • Protect brand consistency at every touchpoint

The result: a more agile, efficient marketing operation that drives impact everywhere your brand appears. 

Local marketing services that align national brand strategy with local nuance

Designed for national brands with multi-market teams, Local Connect by Quad streamlines every step of your local marketing strategy. From in-store signage to out-of-home and direct mail, we centralize campaign management, location profiling, creative customization, ordering and performance review — helping you maintain brand consistency while boosting impact across every market.

Centralized in-store promotions

Simplify signage ordering, store profiling, budget tracking and creative customization from one central hub.

Streamlined out-of-home campaigns

Plan and manage multi-location campaigns across billboards, signage and large-format placements with centralized asset management and media buying.

Multichannel direct marketing

Launch localized direct mail and email campaigns with complete creative control and performance tracking.

Local marketing FAQs

What is multi-location marketing?2025-10-08T11:21:00-04:00

Multi-location marketing is the practice of creating and managing brand campaigns across multiple geographic locations while maintaining consistent national messaging. It ensures that each location — whether corporate-owned, regional or part of a franchise network — can tailor promotions, media and messaging to their local market while adhering to brand guidelines. Tools like Quad’s Local Connect platform streamline this process through centralized campaign management and local customization.

What are the advantages of multi-location marketing?2025-10-08T11:21:35-04:00

Multi-location marketing strategies empower national brands to operate with local precision. It helps improve customer engagement by tailoring media, signage and direct marketing to regional preferences while maintaining brand control. With multi-location marketing services like Local Connect, companies benefit from faster execution, centralized asset management and improved campaign performance across markets. 

What is multidomestic marketing strategy?2025-08-25T21:19:10-04:00

A multidomestic marketing strategy allows a brand to customize its products and marketing messages for each individual market. This approach differs from global strategies by focusing on location-specific preferences, cultural nuances, and regulations. Local marketing services support multidomestic strategies by enabling market-specific messaging at scale.

What is the difference between local marketing and multi-location marketing?2025-10-08T11:24:12-04:00

Local marketing focuses on campaigns for a single geographic area, often driven by individual store or franchise teams. Multi-location marketing scales that approach across dozens, hundreds, or thousands of locations. Platforms like Quad’s Local Connect offer centralized control with local customization, making it easier for brands to manage social media, signage and direct mail across multiple locations.

How can local teams maintain brand consistency across different markets?2025-10-08T11:25:08-04:00

Local operators, including franchisees, can maintain brand consistency by using a centralized platform with asset management, creative templates and artwork approvals. This ensures that each location can tailor messaging to its audience while aligning with national brand standards. Local Connect by Quad is designed specifically to support this kind of multi-market execution. 

How does multi-location marketing support regulatory compliance?2025-10-08T11:26:38-04:00

Maintaining compliance across multiple markets is critical, especially for regulated industries like healthcare and finance. A centralized multi-location marketing platform helps ensure every location uses approved, brand-compliant creative and messaging. With features like role-based access and approval workflows, regional marketing services like Quad's Local Connect reduce risk by aligning national brand strategy with local execution — without manual errors or delays. 

Turn complexity into consistency across local markets

Managing local marketing services shouldn’t mean losing brand control or speed. When other platforms stop at planning, Quad’s Local Connect executes with built-in production, delivery and media management.

Purpose-built for franchise and multi-location brands, our end-to-end solution keeps your message consistent and locally relevant. From creative customization to distribution across channels, our platform helps you manage assets, review performance and boost impact in every local market.

End-to-end campaign
control

Eliminate handoffs with a full-scale marketing order management system for local campaign planning, distribution and fulfillment.

In-house production and fulfillment

Get to market faster and more cost-efficiently with full-scale signage printing and shipping.

Multichannel execution and expert support

Leverage a team of dedicated onsite experts who understand your goals and local market dynamics.

Personalization engine for local relevance

Deliver targeted, locally relevant experience without sacrificing brand control with customizable templates and creative assets.

98%

reduction in manual touches

3x

faster campaign execution — from weeks to minutes

2,400+

centralized marketing assets and signage

3x

faster campaign execution — from weeks to minutes

2,400+

centralized marketing assets and signage

$20M+

labor cost savings

The figures presented reflect average outcomes observed across platform usage and may vary by organization, implementation and use case.

Case study

How a national health payor used a centralized platform to streamline multi-market, compliant campaigns

A national health insurer’s localized Medicare direct mail campaigns were slowed by internal emails and manual workflows, leading to delays, missed opportunities and regulatory and compliance risk. With 13% of projects missing launch dates, Quad streamlined the process by moving campaign creation to a secure portal with automated workflows. The result: faster turnaround, improved accuracy and greater control across targeting, creative and fulfillment.

Let’s get started

Tell us what you need and we’ll connect you with Quad experts who can address your unique marketing needs.

Let’s get started

Tell us what you need and we’ll connect you with Quad experts who can address your unique marketing needs.