Quad’s Media Services in the Ad Age Hot Seat

January 16, 2020

Mysteries of Getting Media Right Revealed

Gwen Maass and Earl Potter Discuss How to Make Media Planning and Execution Simple, Fast and Real

Underperforming media channels and an overly complicated process slow marketers down—and keep them from getting the biggest bang for their investment. In this 10-minute Ad Age video interview, Quad’s Senior VP of Data Analytics Earl Potter and VP of Media Services Gwen Maass discuss how to make it easy for clients to find the right online and offline channels, and optimize their media spend.