Sustainable Packaging & Brand Identity: Part 1

April 17, 2018

Are consumer purchase decisions influenced by sustainability logos and labels?

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Sustainable Packaging & Brand Identity Part 1

If there was a clear, simple rating system to identify more sustainable packaging, do you think it would affect your purchase decisions?

When initially tested, 92% of the shoppers did not notice the logos when presented with packaging showing sustainability logos.

Consumer Packaged Goods (CPG) and Private Label Retail Packaging are challenged to balance brand messaging with required and or regulated sustainability logos and labels. In the past few years there has been a growing proliferation of sustainability and corporate social responsibility messaging which makes it more difficult for consumers to factor sustainability into their decisions.

This report explores if sustainable messaging is important to purchase decisions and brand identity on shelf.