Marketing to Women, A Changed Landscape

May 25, 2021

Research-based insights into what women want—and deserve—from marketers

Which social media platforms do women favor? How much time do they spend consuming media of any sort? What are they buying more of due to the pandemic?

The report Marketing to Women, A Changed Landscape answers these questions and more. It taps into Quad’s proprietary Customer Focus® research as well as government and other third-party data to look at trends in women’s shopping behaviors, media preferences and economic health—and what’s changed as a result of 2020.

View the Report

Interested in learning more about Quad’s Customer Focus®, research and analytic capabilities? Contact us: