Author: Earl Potter

Earl is a strategic thinker with extensive experience in technology and analytics. Before joining Quad, Earl worked in senior positions at some of the largest global marketing analytics firms, including Gain Theory, a marketing effectiveness consultancy, part of WPP; and Mediabrands, the media and data arm of Interpublic Group. At Quad, he helps clients get the most out of their marketing investments by finding the right combination of technology, method and analytical framework to optimize and then continually improve media spend.