Earl uses his extensive experience in technology and analytics at some of the largest global marketing firms to help Quad clients get the most out of their marketing investments. He finds the right combination of tech tools, method and analytical framework to optimize media spend. Earl is a strategic thinker with extensive experience in technology and analytics. Before joining Quad, Earl worked in senior positions at some of the largest global marketing analytics firms, including Gain Theory, a marketing effectiveness consultancy, part of WPP; and Mediabrands, the media and data arm of Interpublic Group. At Quad, he helps clients get the most out of their marketing investments by finding the right combination of technology, method and analytical framework to optimize and then continually improve media spend.

All of Earl Potter, Ph. D.'s posts

Why CMOs get fired: Slow and steady will lose this race

A lot can happen after four years. Students earn degrees. Politicians win […]

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Marketing As An Investment, Not An Expense: How Analytics Can Shift the Conversation

Marketing teams are trusted to tell brand stories effectively. And yet, many […]

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Out-Market Competitors With Faster Media Planning and Buying

Ask any marketer, picking the best channels to reach and motivate customers […]

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Stop looking for a grand analytics solution. You don’t need one

Media analytics has become cool and it’s a good thing because data […]

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