The Weekly 10: marketing, media and industry statistics to know now — October 29, 2025 edition

From the price of ALDI’s Thanksgiving meal deal to the decline in holiday spending among Gen Z and millennials, these are the data points we’re paying attention to right now.

The price for ALDI’s Thanksgiving meal deal, which includes a 14-pound turkey with stuffing, cranberry sauce, dinner rolls, four side dishes and pumpkin pie — a reduction of about 15% from the grocer’s same promotion last year.

The share of consumers who say they value try-before-you-buy shopping experiences, according to a new global survey conducted by Scayle. Consumers in the U.S. are more likely to hold this opinion (27%) than their counterparts in Germany (26%), Holland (25%) or the U.K. (18%).

The estimated value of items returned to U.S. retailers in 2025, per new projections from the National Retail Federation and Happy Returns. Nearly one in five online sales (19.3%) will be returned this year, the study estimates.

The estimated number of new products that Cosmax, the Korean white label beauty manufacturer, is releasing annually, Los Angeles Times correspondent Max Kim reports. The brand’s strategy — described by one exec as “carpet-bomb[ing] the global market” — has fueled the K-beauty boom and catalyzed industry-wide shifts, Kim reports.

The share of U.S. consumers who say that physically touching and holding potential gifts in brick-and-mortar stores (vs. shopping online) makes it easier to imagine how their friends and family will enjoy them, according to new research conducted by The Harris Poll and presented by Quad.

The share of Gen Z and millennial consumers who say their financial situation is worse this year than it was last year, according to a new report from Deloitte.

The projected year-over-year decrease in spending among Gen Z consumers during holiday shopping — compared to just 13% for millennials — per the same Deloitte research.

The number of listed associate/entry-level marketing jobs at the end of Q3 (down 8.6% year over year, but up 5.4% from Q2), according to new research from Taligence, which analyzed 33,679 active job listings for full-time, salaried roles on Sept. 30. The report also indicates that hiring processes dragged during Q3, with job listings remaining active for 41 days on average — a full week longer than during Q2.

The estimated value (€88 million) of jewelry taken from the Paris’ Musée du Louvre last week during a high-profile heist, wherein thieves used a furniture lift to access a second-story window. (French authorities have arrested multiple suspects but none of the jewelry has been recovered as of this writing.) Böcker, the German company that makes the specific lift used in the robbery, launched a campaign the following day with the tagline: “When you’re in a hurry….”

The share of global annual revenue that a company can be fined for violating the Digital Services Act, the European Union’s flagship online content and data transparency legislation. Meta platforms Facebook and Instagram are in breach of the policy, a new preliminary report from EU regulators finds.