From U.S. private label sales growth to ChatGPT Go subscription pricing, these are the data points we’re paying attention to right now.
$8
The monthly price for ChatGPT Go, a new entry-level paid subscription tier supported in part by advertising, which OpenAI just announced it will soon begin testing. (Read more about what the moves mean for brands and agencies here.)
3,200
The number of stores that ALDI plans to operate in the U.S. by the end of 2028. The grocer’s plans for expansion, announced last week, include adding 180 new stateside locations this year.
28%
The share of U.S. Gen Z consumers who say they’re currently investing (e.g., in stocks, ETFs or mutual funds), according to a new Civic Science survey.
29%
The share of U.S. Gen Z consumers who say they plan to begin investing within the next 6-12 months, per the same Civic Science survey.
$282.8 billion
The total sales for U.S. store brands in 2025, per a Private Label Manufacturers Association (PLMA) analysis of new Circana data. This represents 3.3% growth year-over-year, compared to 1.2% for national brands, according to the PLMA.
1 in 3
The share of consumers who say they will stop using a brand after a single “unresolved” customer support issue, according to new research from Capacity, which surveyed 1,000 U.S. adults.
16%
The year-over-year revenue growth for Netflix in 2025, per a new shareholder letter. The streamer says it generated over $1.5 billion in ad revenue last year — an increase of “more than 2.5x” compared to 2024 — while exceeding 325 million paid subscribers for the first time.
$1.69 trillion
The estimated global spending (€1.44 trillion) on luxury goods and services in 2025 — down slightly from a year prior, but still up more than 40% since 2020 — according to new Bain research.
9
The number of free items included in a new Coach x Electronic Arts digital drop, allowing The Sims 4 players to dress their avatars with branded jackets, bags, sneakers and more.
83%
The share of people exposed to Dos Equis’ original “Most Interesting Man in the World” ads who wanted to see them return, according to the brand’s internal research. Dos Equis revived the iconic campaign, which had been dormant for a decade, on Monday night with a new hero spot during the college football title game.
