The Weekly 10: February 11, 2026 edition

From Super Bowl LX viewership to the footprint of Amazon’s new big-box retail store concept, these are the data points we’re paying attention to right now.

The viewership across all platforms for Super Bowl LX — down from last year’s record-setting audience of 127.7 million — according to Nielsen.

The preliminary University of Michigan Consumer Sentiment Index (MCSI) score for February, down 7.4 points (11.4%) year over year but up 0.9 points (1.6%) compared to last month.

The projected year-over-year growth for U.S. in-store retail media ad spending in 2026, according to a new eMarketer forecast.

The estimated sales of Emily Brontë’s 1847 novel “Wuthering Heights” in 2025 — more than double the previous year — according to a New York Times review of Circana data. The Times credits viral marketing for a new Warner Bros. film adaptation, set to hit theaters this week, as well as booming consumer interest in contemporary romance novels, for the book’s resurgence.

The share of consumers aged 18 to 28 — adult members of Gen Z — who use AI as a replacement for Google Search, per a new Harvard Business Review survey conducted by Gallup, which polled 2,473 Americans in that age group.

The share of U.S. adults who structure online search queries as full sentences (e.g., “What are the most important marketing trends in 2026?”), according to a new report from the ad tech firm Raptive.

The share of U.S. adults who say they rely solely on the top result of a web search, with nearly half (48.6%) verifying answers using a second method or platform, per the same Raptive research.

The footprint of Amazon’s new big-box retail store concept, slated to open next year in Orland Park, Ill., according to the local government’s website and social media.

The share of digital marketers who say outdated processes for approvals and reviews cause their brand to miss key cultural moments, according to a new study from Typeface. Companies with over 1,000 employees experience the worst delays: 71% need more than a day to approve quick-turn content, with 27% requiring more than a week.

The average time that U.S. users spent each month on Whatnot in H2 2025, an interactive live-shopping app, according to a new Sensor Tower report. This far exceeds stateside user engagement for the SHEIN, Temu, Target, Walmart, Depop and Poshmark apps, each of which average less than 60 minutes per month.