Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights.
Amazon unveils shoppable holiday window displays tied to its 2024 holiday kids catalog
In an ode to the retail past, Amazon has unveiled holiday window displays on the ground floor of its Manhattan office building on Fifth Avenue, Chain Store Age’s Marianne Wilson’s reports. The former home of department store Lord & Taylor, the historic 1914 building “became known for its elaborate holiday windows,” Wilson notes. Amazon’s window displays are inspired by its 2024 Kids Gift Book (i.e., toy catalog). Beyond window shopping, passersby can quite literally shop the merch by scanning QR codes featured in the displays.
Previously:
- “Amazon holiday campaign highlights real customer reviews read by ‘real serious actor’ Adam Driver,” from the Nov. 22 edition of this column.
- “A singing janitor takes center stage in Amazon’s feel-good holiday campaign,” from the Nov. 8 edition of this column.
See also: “Amazon brings back discount holiday flights for young Prime members” (Chain Store Age)
More retailer activations:
- “Ulta Beauty Brings ‘House of Joy’ Pop-up to Miami Art Week” (Retail TouchPoints)
- “IKEA Brings Sleepeasy Pop-Up Event to Miami Art Week” (Home Furnishings Business)
KFC releases limited-edition holiday apparel collection with Yeye Weller
In a delicious collaboration, KFC has partnered with illustrator duo Yeye Weller on a holiday merch collection. Coinciding with the release of a holiday-themed bucket from the fried-chicken chain, the limited-edition 2024 KFC Holiday Collection features streetwear-inspired designs that coordinate with the bucket. Available online at KFCShop.com, the collection includes a holiday sweater, T-shirts, sweatshirts, socks and more.
Previously: “KFC collaborates with Life is Good to launch limited-edition apparel collection,” from the May 3 edition of The Week in Direct-to-Consumer.
More notable brand launches and collabs: