The Weekly 10: marketing, media and industry statistics to know now — August 13, 2025 edition

From Snapchat’s Q2 advertising revenue to the value of UFC’s new deal with Paramount, these are the data points we’re paying attention to right now.

The share of U.S. adults who say they’re stressed about the price of groceries, with more than half citing the food costs as a source of “major” stress, according to new joint research from the Associated Press and NORC at the University of Chicago.

The share of U.S. parents who say their pre- or early-teen child (aged 8 to 14) already understands the concept of corporate values, according to a new survey from the market research firm DKC Analytics.

The total advertising revenue for Snapchat during Q2 — a decrease of 3.3% compared to Q1, despite a 1.9% increase in daily active users — per an investor letter last week. The company noted that an errant software update, since fixed, had been allowing marketers to clear ad auctions “at substantially reduced prices.”

The number of U.S. college campus stores now stocking Bath & Body Works products, part of a new youth-oriented distribution strategy for the brand, which has never sold products outside its own retail touchpoints at scale.

The share of U.S. consumers who say they look for the lowest-price product while shopping (versus seeking a balance between price and quality, or trying to find the highest-quality item), per a new report from Kearney.

The total value of a new, seven-year exclusive media rights agreement between the UFC and Paramount, moving the former’s mixed martial arts events onto the latter’s streaming platform beginning in 2026. The deal comes less than a week after Disney’s ESPN announced it will acquire the NFL Network (subject to regulatory approval), which will secure pro football media rights for ESPN’s forthcoming direct-to-consumer streaming service.

The share of U.S. back-to-school shoppers who say advertising plays a “significant role” in their purchasing decisions, according to a new study from contextual advertising firm GumGum. The survey indicates these consumers are most receptive to ads while engaging in research or shopping (48%) versus browsing social media (11%) or streaming (8%).

The share of consumers who want brands to offer “clear governance” of agentic AI, according to a new survey by the cloud software company Genesys.

The estimated increase in the number of ChatGPT prompts during H1 (i.e., total prompts in June versus total prompts in January), per new research from the consulting firm Bain & Company, based on analysis of Sensor Tower data.

The average reduction in body weight during trials for the highest dose of orforglipron, a new medication produced by Eli Lilly, per The New York Times. The drug is a GLP-1, like Ozempic and Wegovy injections, but comes in oral pill form, which could accelerate widespread adoption. Eli Lilly will apply for marketing approval from U.S. regulators by the end of the year, the Times reports.