The Weekly 10: marketing, media and industry statistics to know now — November 5, 2025 edition

From U.S. consumer sentiment about Black Friday/Cyber Monday to the effectiveness of micro-influencers in driving brand discovery, these are the data points we’re paying attention to right now.

The share of Gen Z and Gen Alpha consumers who say they discover brands through major “celebrity influencer” accounts (those with 1 million or more followers), according to new research from Boston Consulting Group (BCG) and Women’s Wear Daily (WWD).

The share of Gen Z and Gen Alpha consumers who say they discover brands through “micro-influencer” accounts (those with fewer than 100,000 followers), per the same BCG and WWD report.

The average amount that Americans who receive Supplemental Nutrition Assistance Program (SNAP) spend on groceries per month — some 20% more than non-SNAP shoppers — according to new Numerator data.

The share of U.S. consumers who say Black Friday and Cyber Monday feel “transactional,” according to new research conducted by The Harris Poll and presented by Quad. Nearly as many (74%) agree the tentpole November holiday shopping days are “overhyped,” while 84% would prefer to see meaningful deals spread across the season, the report finds.

The increase in caffeine content for the new Mr. Pibb formula compared to the current Pibb Xtra offering (40 mg per 12-ounce can). Coca-Cola just announced that it intends to relaunch Mr. Pibb after a 25-year hiatus; a national rollout is planned for 2026 with “multicultural Xennials” among the target consumers.

The starting price at Walmart for a single-dose vial of Zepbound, Eli Lilly’s GLP-1 drug, if processed through LillyDirect, a direct-to-consumer pricing program. The retail giant’s in-store pharmacies will begin offering the drug for pickup nationwide later this month.

The share of consumers surveyed by Ipsos who say they’re familiar with Pringles’ iconic 1990s slogan “Once You Pop,” which is being revived in a new campaign, as Ad Age reports.

The share of consumers who agree that brands now send so many messages (email, text, automated voice, etc.) that they “don’t care what those brands are trying to say anymore,” according to a new Wakefield Research global survey commissioned by CSG International.

The share of consumers who say they’ve stopped buying from a brand due to “excessive contact,” per the same Wakefield/CSG study. Nearly 60% also say they’ve deleted a “critical message” (such as a bill or fraud alert) because they mistook it for marketing, the report finds.

The amount of time it took for a branded Fly by Jing sweatshirt to sell out after it appeared on the new season of Netflix’s “Nobody Wants This,” according to a New York Times feature exploring the controversy surrounding product placement on the show.

Keep reading: The Harris Poll research mentioned above also suggests that young consumers are embracing an old friend: the catalog. Download the free report to find out how Gen Z and millennials feel about flipping through print catalogs vs. browsing for products online.