The Weekly 10: marketing, media and industry statistics to know now — January 7, 2026 edition

From the maximum number of Instagram hashtags to price of GLP-1 pills, these are the data points we’re paying attention to right now.

The share of U.S. adults whose New Year’s resolution is to improve their diet, according to a new report from Civic Science, which surveyed 6,471 consumers. More than a quarter (26%) of Americans say their resolution is focused on fitness and exercise, while 16% are pledging to cut out drinking and/or smoking.

The maximum number of hashtags allowed in Instagram posts and reels. The new policy will be introduced “gradually,” per an announcement for creators posted to Threads.

The year-over-year increase in retail spending during the seven-week period beginning Nov. 1, 2025, according to new preliminary holiday shopping data from Visa.

The share of retail spending during the seven-week period beginning Nov. 1, 2025, attributed to brick-and-mortar stores, per the same Visa data.

The share of American social network users who will engage in “second-screening” (scrolling on their computer or mobile device while also watching TV or streaming video content) this year, according to a new EMARKETER forecast. This represents an estimated 65.1% of all social network users in the U.S.

The share of CEOs who believe that “deglobalization will accelerate” this year, according to a new report from Teneo. (Deglobalization is, basically, diminished interdependence between countries thanks to factors including trade wars and tighter borders.)

The share of CMOs who plan to reduce head count over the next 12 to 24 months, according to a new report by the executive recruiting firm Spencer Stuart.

The share of smartphone users aged 18 to 55 who have made a purchase due to a digital wallet offer they’ve received from a brand, according to a new report from the mobile software firm Vibes.

The number of legal claims, including fraud and violations of state consumer protection laws, in a new class-action lawsuit against McDonald’s [PDF]. The plaintiffs say that the McRib’s product design and marketing are misleading because the sandwich’s pork blend doesn’t actually contain any rib meat.

The entry-level price point for a one-month supply of Novo Nordisk’s new WeGovy GLP-1 oral pill.