The Weekly 10: marketing, media and industry statistics to know now — November 26, 2025 edition

From the increase in creator economy ad spending to the average size of new U.S. retail stores, these are the data points we’re paying attention to right now.

The market cap, as of close of trading on Monday, of Walmart Inc. (WMT), which will leave the New York Stock Exchange and join the tech-focused NASDAQ on Dec. 9, initiating the largest transfer between exchanges in history, per Reuters.

The share of holiday shoppers who plan on purchasing experiential gifts — such as dinners, spa days and concert tickets — this year, according to a new TD Bank survey of 2,521 U.S. adults. Gen Z (61%) and millennials (54%) are far more likely to engage in experiential gifting than Gen X (36%) or boomers (18%), the study finds.

The share of U.S. consumers who say shopping holidays, such as Black Friday and Cyber Monday, feel transactional rather than joyful, according to new research conducted by The Harris Poll and presented by Quad.

The comparable year-over-year sales growth for the Gap brand in Q3 2025. During an earnings call last week, execs credited “double-digit growth” in the denim category, citing the brand’s jeans-centric ad campaign with K-pop group Katseye, which drew “more than 8 billion impressions and 500 million views.”

Buc-ee’s ranking in a new Retailer Preference Index study focused on the quick-serve restaurant (QSR) sector from Dunnhumby, which surveyed 10,500 U.S. adults. Convenience stores that sell prepared food took four of the top 10 spots, suggesting that Buc-ee’s and its peers Kwik Trip, Sheetz and Wawa are positioned for growth by continuing to “blur the lines with traditional QSRs,” as Dunnhumby puts it.

The projected year-over-year increase in creator economy ad spend, reaching an estimated $37 billion by the end of 2025, according to a new Interactive Advertising Bureau forecast.

The average square footage for new U.S. retail store leases executed during Q3, per new industry data from Jones Lang LaSalle, which notes that “the distribution of lease sizes remained heavily weighted toward smaller formats.”

The share of consumers who feel that using multiple apps and platforms for a single task is frustrating, according to a new Acxiom survey of 4,000 adults in the U.S. and U.K.

The price for a 1.4-ounce container of canine shampoo from Lil Luv Dog, a new pet care brand aimed at Gen Z and millennials. In a feature story, The New York Times explains how the company is leveraging lifestyle marketing and packaging trends to establish its premium positioning.

The share of CMOs who say their company’s CEO and top finance boss “support long-term brand investment” now — down from 80% last year — according to the new NielsenIQ “CMO Outlook,” which surveyed more than 250 marketing execs across 14 countries.

KEEP READING: The Harris Poll research mentioned above suggests that consumers trust deals they find in-store far more than deals they see online. Download the (free) report for more insights about how Americans are shopping now.