The Weekly 10: marketing, media and industry statistics to know now — July 16, 2025 edition

From the share of consumers using AI tools for back-to-school shopping to the price for a 2026 Super Bowl ad, these are the data points we’re paying attention to right now.

The latest asking price for a 30-second TV spot during next year’s Super Bowl, per exclusive reporting by Adweek’s Bill Bradley. NBCUniversal has increased the rate for Big Game spots by nearly 15% (up from $7 million) after selling through its allocated upfront inventory, according to Bradley. Super Bowl LX will be played on Feb. 8 at Levi’s Stadium in Santa Clara, California.

The amount that Ferrero Group agreed to pay for WK Kellogg Co. in a blockbuster deal announced last week. Also, on Monday, The Wall Street Journal reported that Kraft Heinz is preparing to split, while Unilever recently announced it would purchase men’s grooming brand Dr. Squatch in a deal worth upwards of $1.5 billion, per the Financial Times. Together, the moves underscore a rapid realignment of legacy brands in the CPG space.

The share of Gen Z consumers who say they’ve “cut ties” with a business due to a cybersecurity incident, according a new GoDaddy survey of 1,500 U.S. consumers. The findings suggest this demo is more likely than Millennials (42%) or Gen X/Boomers (37%) to walk away when a company fails to protect their data.

The number of signatures collected for a petition to impose a tobacco-style ban on fossil fuel advertising in the U.K. — enough to trigger a formal debate in Parliament last week. Spain’s government is currently reviewing a partial ban on ads for products that use petroleum, and earlier this year a Dutch court upheld the Hague’s citywide prohibition on campaigns for gas and diesel cars, aviation and cruise ships.

The share of Amazon Prime Day customers who knew about the promotion before shopping, according to Numerator data. (For more about how Amazon creates this incredible level of brand awareness, read this  analysis from Joshua Lowcock, Quad’s President of Media.)

The amount that consumers who plan to use social media for back-to-school shopping will spend this year vs. non-social-media shoppers, per a new study from Deloitte.

The share of consumers who plan to use AI tools for back-to-school shopping this year, according to new PwC research.

The year-over-year increase in Pinterest searches for “male nail art design” among Gen Z and Millennial men using the platform, according to the brand’s latest trend report. The findings suggest this demo has a burgeoning interest in cosmetic self-care, with “male makeup,” “hair serum” and “microneedling” all up 40% or more compared to last year.

The year that Gen X will cede its position (to Millennials) as the global leader in consumer spending among all generational cohorts, per a new study by NielsenIQ’s World Data Lab. The report suggests marketers may underestimate the spending power of this demographic: While Boomers remain the wealthiest generation in terms of total assets, Gen Xers “dominate in daily discretionary spending, and they represent the greatest consumer ROI in large-basket, multi-category purchases,” according to the research findings.