MX: Intelligence
Data-driven growth powered by unique audience insights.
Find your best consumers and activate smarter campaigns with resilient data sources.
Facing an ever-evolving media landscape, today’s marketers need to better understand audiences and create strategic campaigns while accessing the best consumer data available.
Quad’s MX: Intelligence suite is powered by unique data at its core, fueling deep consumer analytics and holistic campaign management while providing extensive capabilities for research and testing. Together, Quad’s solutions enable brands to effectively plan and optimize fully integrated omnichannel campaigns. From household to in-store to online, Quad helps brands connect with their ideal customers and make the most of their marketing dollars.
The Quad difference
Home is the one true identifier.
Resilient, addressable data that connects brands with real people.
Fueled by unique data.
Consumer analytics and custom research and testing provide understanding of ideal customers.
Sophisticated targeting.
Advanced audiences and predictive models engage the right individual at the right time.
Quad’s offering
Unique data
Utilize Quad’s resilient core data set, established at the physical household level, to enable addressable solutions across all media, at scale.
Audience analytics
Understand who you are targeting with deeper audience insights and intent-driven audience models to drive more engagement and optimize messaging.
Campaign measurement
Access transparent solutions that monitor, test, design, control and measure campaign performance against KPIs.
Research and testing
Dive into consumer insights, brand health, competition and more with tailored studies and testing that promote better, more cost-effective outcomes.
What marketers need to know about Google’s cookie phase-out
Quad’s President of Media, Joshua Lowcock, offers strategic advice on dealing with this seismic change — and explains how marketers can find smarter and better ways to target prospective and existing customers. In this article, Lowcock outlines the impact of third-party cookie deprecation and offers insight into more resilient and impactful data sources.
Explore the full suite
The creative quality of a boutique agency + the speed and scale of a production powerhouse.
Over 50 years of production expertise, cutting-edge solutions and meticulous attention to your brand needs.
From household, to in-store, to online, Quad helps brands develop consumer connections with efficiency and scale.
Centralize assets, simplify workflows, and accelerate speed to market with custom tech solutions.
Talk to our team
Want to learn more about how our solutions can create a more integrated, efficient and optimized marketing experience for you?
