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Catalogs Drive Traffic and Inspire Purchase

April 16, 2019

Printed catalogs get the job done, driving more online traffic than any other singular media.

More than 77%

of recipients visit a retail store due to a catalog promotion.5

“Our catalog drives more people to our website than any other means, including Google.

-Glen Edelman, Vice President eCommerce, Wine Enthusiast Companies

The catalog “open rate” is 70.7% – the percentage of households that report that they read, browse or set aside to read later.4

42% of consumers use catalogs to help them shop in-store and online.1

71% of purchases influenced by a printed catalog were made online.3

More than 1 in 5 consumers 

spend over $500 annually

on catalog-inspired purchases. 1

Major apparel retailer distributes 59 million catalogs annually, contributing to 

46.5 million website visits.2

“Our research has shown that our customers, particularly when it comes to shopping for home merchandise, still prefer to browse a traditional print piece, but will then go online or in-store to purchase an item.” 

– Kate Coultas, Senior Manager Corporate Affairs, National Department Store

1 QUAD/GRAPHICS CUSTOMER FOCUS® RESEARCH STUDY 2018
2DULUTH TRADING COMPANY ANNUAL REPORT 2017
3INFOTRENDS STUDY DIRECT MARKETING PRODUCTION PRINTING & VALUE-ADDED SERVICES: A STRATEGY FOR GROWTH
42018 DMA STATISTICAL FACT BOOK
5XEROX.COM, “THE NEW POWER OF PRINTED CATALOGS, CARRO FORD, MARCH 2018