The Weekly 10: marketing, media and industry statistics to know now — November 12, 2025 edition

From current consumer sentiment to the number of micro-drama viewers in the U.S., these are the data points we’re paying attention to right now.

The number of unique products housed at what Amazon calls an “automated micro-fulfillment center” within the Whole Foods in Plymouth Meeting, Pa. The new concept store aims to better integrate the premium grocer’s offerings with other products available from Amazon.

The preliminary University of Michigan Consumer Sentiment Index (MCSI) score for November, a decrease of 3.3 points (6.2%) from October and down 21.5 points (29.9%) compared to November of last year.

The share of U.S. consumers who say that finding the lowest possible prices is their “top priority” during holiday shopping this year, according to new research conducted by The Harris Poll and presented by Quad. Two-thirds of consumers also say they’re drawn to bundled promotions (such as “buy one, get one”), the report finds.

The median age of MSNBC viewers, according to a New York Times feature detailing the cable network’s rebrand as MS NOW. The new name kicks in Nov. 15 and is backed by a marketing push that’ll cost an estimated $20 million, per the Times’ sources.

The share of consumers who feel comfortable using AI for personalized product recommendations, per a new Klaviyo report. The research suggests that trust declines as the user journey progresses, with consumers expressing less confidence in AI’s ability to handle order changes (41%), manage returns (32%) and resolve billing issues (19%).

The estimated number of U.S. consumers in the 18-34 age demographic who engaged with a micro-drama platform in the past year, per new research by Activate Consulting. (Micro-dramas are movies and TV shows broken into short-form segments, usually 1-2 minutes each; freemium platforms, such as DramaBox and FlickReels, allow users to unlock new segments by watching ads.)

The share of mobile device users who say they’re more receptive to watching or receiving ads in exchange for free content than they were two years ago, according to a new report from Verve, which surveyed 4,000 consumers in the U.S. and U.K.

The share of Gen Z consumers who say they think of watching social media videos as “the same as watching TV” — compared to 36% on average across all age groups — according to new Deloitte research.

The number of daily active users on Facebook Dating across 52 countries, according to Meta, as TechCrunch reports.

The price for a new copy of Martha Stewart’s 1982 debut book, “Entertaining,” which publisher Clarkson Potter just reissued in a replica edition, as detailed in a new Washington Post feature.

Keep reading: The Harris Poll research mentioned above also suggests consumers trust what they see in-store far more than online. Download the (free) report for insights about how Americans are shopping this holiday season — and beyond.