The Weekly 10: marketing, media and industry statistics to know now — January 28, 2026 edition

From Gen Z streaming subscription churn to marketing budget projections for 2026, these are the data points we’re paying attention to right now.

The preliminary Conference Board Consumer Confidence Index score for January, sinking 9.7 points (11.4%) from last month to the lowest level since May 2014.

The share of Gen Z consumers who say they’ve signed up for a streaming video service to watch something, then canceled or paused their subscription after consuming that content, according to a new Civic Science survey.

The share of young consumers who say they’d like to reduce the time they spend online, according to new research from Ipsos, which surveyed 1,290 Americans between the age of 18 and 35.

The share of global business leaders who say they’re either very or moderately concerned about “overreliance on foreign-owned AI,” according to a new Deloitte report. More than 75% say they’re now factoring county of origin into their decisions about AI vendors, the findings show.

The average reduction in weekly food and beverage spending among U.S. adults who start taking GLP-1 drugs, according to new ZipHealth research.

The value of a new deal transferring 80.1% of TikTok’s U.S. operations to American and Emirati investors, as reported by Politico.

The value of a new deal that transfers 100% of the content rights for TikTok’s most followed creator, Khaby Lame, to a Hong Kong-based holding company, according to an SEC filing.

The top speed of Oscar Mayer’s Weinermobile, six of which will compete in a nationally televised exhibition race on Fox during the run-up to this year’s Indy 500 in May, according to a new report from The Athletic.

The price for a limited-edition A$AP Rocky “DON’T BE DUMB” t-shirt — tied to the release of his new album of the same name — at Quince. The direct-to-consumer fashion brand, originally known for its viral $50 cashmere sweaters, has recently expanded into multiple new categories, including vintage wine and wellness products such as collagen.

The share of CMOs who expect their company’s marketing budgets to increase this year, according to a new report from Dentsu, which surveyed 1,950 marketing chiefs across 14 countries.