Welcome to The Week in Retail, a weekly round-up for marketers from Quad Insights that covers the latest must-know news surrounding the retail space.

Hy-Vee partners with Samsung to deliver in-store content and advertising

Through a partnership with Samsung Ads (the consumer electronics corporation’s advertising arm), Hy-Vee is reaching customers in new ways via in-store digital signage, Samsung announced this week. Using Samsung’s cloud-based VXT Content Management System, the Midwestern grocery store chain can deliver and remotely manage content across a network of more than 10,000 commercial displays. These displays, located throughout all of Hy-Vee’s 280-plus stores — in sections ranging from the deli and meat counter to the wine and spirits aisle — offer a mix of advertisements and in-house content, such as live cooking demos, recipes, product pairings, promotions, announcements and more. The offering is part of Hy-Vee’s new retail media arm RedMedia.

Big Lots announces launch of Black Friday deals every Friday through Christmas

The latest retailer to jump on the early holiday deals bandwagon, Big Lots just announced plans to offer “Black Friday prices” every Friday leading up to Christmas — specifically, now through Dec. 22. During these one-day events, the discount retailer is offering in-store-only deals of up to 50% off across categories, from “food and home essentials to holiday décor, gifts, furniture and more,” per Big Lots President and CEO Bruce Thorn. Customers can find out about future savings on the Big Lots Facebook and Instagram pages, or via email for Big Rewards members, every Thursday.

Carhartt and Lowes team up for workwear collection

Lowe’s and Carhartt are partnering to bring an assortment of workwear apparel to Lowe’s customers, the retailer announced. The selection, which is available in-store and online at Lowes.com, includes Carhartt’s duck jackets and vests, hoodies, T-shirts, workwear pants and beanies, with prices ranging from $19.99 to $139.99. The collection is already available in nearly 250 Lowe’s locations across the Northeast, Midwest and Pacific Northwest — a collaboration that will expand in early 2024 to include 250 additional stores in California, Texas and the Southeast.

The new collection is a move by both brands to deepen engagement with new audiences, “who will be the next generation continuing to build the workforce,” per the Lowe’s announcement. And it’s a partnership that makes sense for both companies, The Street’s Daniel Kline reports. “Lowe’s sells a lot of merchandise to people who are about to go to work. That includes professionals and do-it-yourselfers working on home improvement projects,” he writes. “It has never sold work clothes, but that is changing.”

JCPenney gets into live sports advertising

To continue to build brand awareness and keep shoppers’ attention as the industry awaits the return of scripted TV shows (now that the writers’ strike has finally ended), JCPenney is embracing live sports advertising as it reconsiders its media mix, Digiday’s Kimeko McCoy reports. This move includes a season-long sponsorship of Amazon Prime’s Thursday Night Football post-game show and a Major League Soccer media buy, JCPenney’s VP of Marketing Bill Cunningham told McCoy. “[We’re] making sure we’re in the spaces where the consumers are, engaging and living out their real moments in real life,” he said.

Amazon Fresh reduces order minimum for free grocery delivery for Prime members

In a reversal of its decision earlier this year to raise the order minimum for free delivery to $150, Amazon Fresh announced it has lowered the threshold Prime customers need to meet to qualify for free grocery delivery, Grocery Dive’s Catherine Douglas Moran reports. Going forward, Prime members placing Amazon Fresh orders over $100 in the U.S. will no longer have to pay a delivery fee.

“The order minimum comes at a time when Amazon is continuing to build — and recalibrate — its grocery businesses, both in-store and online,” Moran notes.

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