Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights.

Target and prebiotic soda brand Poppi release limited-time apparel collection

Target and Poppi just released a limited-edition collection, featuring “casual apparel pieces for comfortable wear with an added pop of color,” Women’s Wear Daily’s Julia Teti reports. Timed to the release of the prebiotic soda brand’s new limited-edition flavor Cream Soda, Poppi x Target features over sweatsuits, T-shirts accessories and more in colors reminiscent of the Poppi brand, with some items featuring “motifs seen from several of Poppi’s popular merchandise drops throughout 2024,” Teti writes. Available at Target.com beginning Dec. 29 and in select Target stores Jan. 5, the Poppi x Target collection ranges in size from XS to 3X, with all items under $30.

See also: “Coca-Cola and PepsiCo plan competitors to Olipop and Poppi — what it means for soda marketing” (Ad Age)

Previously: “Johnnie Walker partners with Perfect Moment on limited-edition skiwear collection inspired by its new Blue Label Ice Chalet,” from the Oct. 18 edition of The Week in Consumer Packaged Goods.

More brand launches and collabs:

Stat of the week: $293,000

That’s the cost of a 150-day cruise for two sold by Costco, which includes $13,000 in shipboard credits and a $25,000 Costco gift card, per MediaPost. The cruise launches from Fort Lauderdale and includes stops in the Galapagos Islands and Easter Island. (See more industry and marketing stats in the most recent edition of The Weekly 10 from Quad Insights.)

More commerce trends and stats: