From the projected growth in “Super Saturday” shoppers to brands’ plans to increase direct mail spending, these are the data points we’re paying attention to right now.
157.2 million
The number of consumers who are expected to shop on “Super Saturday” (Saturday, Dec. 21) — up from the 141.9 million who shopped the last Saturday before Christmas in 2023 — according to a just-released survey from the National Retail Federation and Prosper Insights & Analytics.
44%
The share of American consumers who feel “ignored” by most advertisers, according to an analysis conducted by iHeartMedia and Pushkin Industries of several recent surveys, per Marketing Dive.
76%
The share of consumers who’ve abandoned online shopping carts due to slow website speeds, leaving behind an average value of $65 per cart, according to a study by web hosting provider Liquid Web, per Small Business Trends.
1
The spot that Chinese shopping app Temu claimed on Apple’s just-released list of the most-downloaded free apps of 2024 — a spot it first took from TikTok last year — per TechCrunch.
68%
The share of U.S. internet users who think that local messaging in ads from national brands makes those ads more relevant and demonstrates that advertisers are investing in local communities, according to a new study from The Harris Poll and Locality, per eMarketer.<