Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights.
Solo Stove launches second campaign with Snoop Dogg titled “Blunt Marketing”
DTC smokeless firepit brand Solo Stove just launched “Blunt Marketing,” a new campaign starring Snoop Dogg and Warren G in which the pair demonstrate “a clear intent to sell consumers high-quality and innovative products from Solo Stove,” per a brand statement. “Blunt Marketing” follows an earlier campaign — also featuring Snoop Dogg — called “Snoop Goes Smokeless” that “generated buzz but missed sales goals,” Marketing Dive’s Sara Karlovitch reports. The largest campaign ever from Solo Stove, “Blunt Marketing” includes video, digital, social, influencer, audio and search, and will run through the end of the year across programming and channels including “Thursday Night Football,” “NFL Ticket,” “The Voice,” TikTok and Amazon.
Previously: “Solo Stove livestreams ‘Deepest Dish,’ a deep dish pizza cooking class set 10 stories beneath the Earth’s crust,” from the April 12 edition of The Week in Direct-to-Consumer.
More celebrity and influencer campaigns:
Neiman Marcus launches campaign starring Ayo Edebiri and Colman Domingo
In its first campaign since the announcement of its planned merger with Saks, Neiman Marcus is celebrating the 30th anniversary of its recurring brand platform The Art of Fashion, the luxury retailer announced this week. Starring actors Ayo Edebiri (“The Bear”) and Colman Domingo (“Euphoria”), among others, the digital-first fall campaign features stills and a short film, titled “Extraordinary Pursuits,” that pay “homage to cinematic style and Hollywood glamour” and will include styling events across Nieman Marcus stores.
Previously: In July, Saks parent HBC finalized a deal to acquire Neiman Marcus for $2.65 billion, as we noted in a recent edition of The Weekly 10.
More retail campaigns: