Each Day, Consumers Are Exposed to Thousands of Advertisements Across Multiple Media Channels
As a retailer, you are under pressure to not only find the right channel or combination of channels to help your products and services stand out, but to deliver the highest return on your marketing investment as well.
To do this, you must engage the shopper by creating consistent brand experiences from store to web and mobile. As your partner, we’ll bring experience and expertise you can trust – with proven success in department and discount stores, specialty apparel, electronics, home improvement, office supply, pharmacy, sporting goods, grocery and more – to deliver the complex, perfectly timed multichannel promotions you need.
Download our report to find out everything a marketer needs to know to better serve these customers.
Consumers Are in Control of When and Where
The challenge for you is to effectively market across all channels to ensure brand consistency and increased revenue. Connect print with digital media while facing increased pressure to do more with less. Entice the millennial shopper into the store without alienating baby boomers. With the right mix of mass marketing and targeted promotions, you can create a more dynamic call to action.
- Create brand awareness and drive store traffic
- Plan, target, place and track media accurately
- Inspire shopping anytime, anywhere
- Grow share of wallet
- Deliver a consistent brand experience across channels
- Encourage loyalty
- Command attention in the store aisle and point of purchase
- Get noticed on the store shelf
- Speed time to market
- Reduce mailing and distribution costs
- Save on paper and production costs
We Can Help
- Promote your brand and drive store traffic with highly versioned or long-run advertising insert programs
- Target inserts more effectively with flexible media planning and buying solution
- Drive consumers to the web with high-quality catalogs and custom products
- Grow share of wallet with impactful, data-driven direct mail promotional incentives
- Activate your brand with mobile
- Supplement well-timed print communications with product video offers to encourage brand loyalty
- Command attention with stand-out point of purchase and large-format displays
- Create a call to action at the store shelf with notable shelf tag advertising and packaging solutions
- Remove bottlenecks and increase productivity with Retail Studio™, a workflow and content management solution
- Reduce mailing and distribution costs with industry-leading postal solutions
- Leverage high-volume paper procurement and mill relationships to save money