Q: What are the benefits of endemic retail media ads for retailers?

For retailers, in-store retail media networks, like In-Store Connect by Quad, turn foot traffic into a high-margin revenue stream.

As Resonate reports, about 70% of U.S. shoppers say they regularly make unplanned purchases, and a study by The Harris Poll, presented by Quad, reports that 77% of consumers say branded in-store experiences directly influence what they buy.