Getting Outside of the Content Creation Grind Reduces Overall Spend

CHALLENGE: Overloaded with content creation and campaign execution, causing their core mission to take a back seat. Nine different marketing teams spread over 5 floors, each with a different process. Slow response to customers’ likes, wants and demands.

SOLUTION: Workflow discovery to map the client’s current state and identify opportunities for a more efficient process. Introduced workflow management software to automate processes. Quad became their content production resource, from creative concepting through execution. Established a near-site facility by the company’s corporate office.

IMPACT: Reduced the overall spend by 40%. Eliminated 44 workflow steps, from 101 to 57. Cut 8 weeks from the production process.