The Weekly 10: marketing, media and industry statistics to know now — July 9, 2025 edition

From the number of cat-owning U.S. households to advertising CEO salaries, these are the data points we’re paying attention to right now. 

The amount that Sephora is offering, via Lyft voucher, to entice in-person retail shoppers in New York City, Los Angeles, San Francisco, Chicago and Seattle as part of a three-day promo this week. The beauty giant aims to “flip the script — literally shipping people to Sephora stores” during this week’s Amazon Prime Day event. (Read more about in-person retail in “Why consumers want more IRL and tactile brand experiences,” from Quad Insights.)

The number of cat-owning households in the U.S. last year — an increase of 23% compared to 2023, and the highest mark since 2010 — according to a new report from the American Pet Products Association (APPA). The research also suggests that Gen Z and Millennial men are the fastest-growing segment of this demographic, per an APPA statement published by the trade magazine Pet Food Processing.

The number of new measures outlined in a Cannes Lions statement on creative integrity. These four tentpoles — introduced after award winners were discovered using AI-generated imagery “to simulate real world events and campaign outcomes” — include a revised code of conduct, tools to detect manipulated imagery and a committee for reviews. Read the anouncement in full here.

The retail price for a new Paige Bueckers WNBA rookie card on panini.com. Women’s pro basketball memorabilia — once a niche corner of the collector industry — has exploded in recent months, cultivating a new media and influencer ecosystem of unboxing videos, think pieces and discussions about likeness deals.

The share of people-managers who rely on AI to make critical personnel choices, according to a new survey from Resume Builder. This includes decisions about raises and promotions (78% and 77%, respectively), as well as layoffs and terminations (66% and 64%). Notably, about two-thirds of these managers say they haven’t received any formal AI training.

The percentage change in the U.S. dollar index during the first six months of this year, per The New York Times. This represents the worst H1 for dollar strength since 1973, following the shift from the gold standard to fiat currency, according to the newspaper.

The number of Lego bricks required to build the first-place trophy at Sunday’s Formula 1 British Grand Prix, part of an activation during the televised postrace podium celebration. The gold statue, awarded to McLaren driver Lando Norris, stands 23 inches tall and took more than 200 hours to assemble. (See the trophy in detail here.)

The month-over-month change in U.S. advertising and public relations jobs in June vs. May, according to the Bureau of Labor Statistics’ latest employment report.

The number of pages in a new court filing by Lululemon, claiming that Costco and its manufacturers are deceiving customers in producing, advertising and selling “knockoff” apparel. (To learn more about how dupe culture is impacting marketers, see this explainer from Quad.)