The Weekly 10: marketing, media and industry statistics to know now — October 8, 2025 edition

From a revised projection for 2025 U.S. ad spend to the prize odds for Monopoly at McDonald’s, these are the data points we’re paying attention to right now.

The year-over-year increase in coffee clubbing listings — events “merging specialty coffee culture with live music and community” with the intent of “de-centering alcohol” and giving “Gen Z the freedom to socialize on their own terms” — during H1 2025, per a new Eventbrite trend report, citing platform data from 16 U.S. cities.

The number of days that U.S. online retail sales are projected to exceed $5 billion this holiday season (Nov. 1 to Dec. 31) — up from seven days last year — per new forecasting from Adobe.

The projected up-front costs for U.S. food retailers to implement proposed restrictions on Supplemental Nutrition Assistance Program (SNAP) benefits, per new joint research from The National Association of Convenience Stores, National Grocers Association and FMI, The Food Industry Association.

The time it took for Tom Cillo — the 58-year-old freshman who joined Lycoming College’s NCAA Division III football team — to secure a name, image and likeness deal with the topical pain relief brand Aspercreme after his story went viral online, according to The Athletic.

The share of business leaders who except global economic conditions to stay the same over the next six months, according to new global research from McKinsey, which surveyed 799 execs in September. About 1 in 3 expect conditions to improve; two-fifths expect them to worsen.

The revised projected year-over-year growth in U.S. ad spend growth for 2025, according to a new report from the Interactive Advertising Bureau (IAB) — a downgrade from its initial forecast (7.3%) in January due to “mounting economic uncertainties.”

The number of retail stores that Shein plans to open in France this year, per Reuters. The new shop-in-shop locations, housed at BHV Marais and Galeries Lafayette department stores, represent the Chinese fast fashion brand’s first permanent brick-and-mortar venture.

YouTube’s share of video platform citations among AI search engines from May to September of this year — roughly 200x more than the next-leading video platform, Vimeo — according to new data from BrightEdge.

The estimated total Media Impact Value (MIV) — a measure of “media impact across print, online and social” — generated by iconic fashion brand Calvin Klein during last month’s New York Fashion Week, according to Launchmetrics, the company behind the metric. K-Pop star Jung Kook, who attended the brand’s runway show and featured heavily on its social media, drove more than half ($30.4 million) this MIV, per Launchmetrics.

The odds of winning a prize (mostly free food) in the new Monopoly Game at McDonald’s. The promotion, which runs through Nov. 2 with a potential $1 million cash grand prize, relaunched in the U.S. this week after a near-decade-long hiatus.