The Weekly 10: marketing, media and industry statistics to know now — November 19, 2025 edition

From the value of the Adobe-Semrush deal to the average expenditure on holiday travel this year, these are the data points we’re paying attention to right now.

The share of U.S. Gen Z consumers who identify as “value-seekers,” emphasizing research and comparison before making purchases, according to a new Talker Research study commissioned by Affirm. Among the 2,000 Gen Zers surveyed, just 12% describe themselves as “spontaneous purchasers.”

The amount that SKIMS secured during a new fundraising round to expand its brick-and-mortar presence. The buzzy shapewear/activewear brand (cofounded in 2019 by Kim Kardashian) says it plans on becoming “a predominantly physical business over the next few years.”

The share of U.S. shoppers who say they’re more comfortable spending on higher-priced items in-store (compared to only 3 in 10 online), according to new research conducted by The Harris Poll and presented by Quad.

The amount that Adobe will pay to acquire Semrush in an all-cash deal expected to close next year. Through the acquisition, the tech giant aims to “deliver a comprehensive solution” for marketers to “create personalized customer experiences at scale” across owned channels, traditional search and generative engine optimization (GEO).

The share of marketers who plan to “apply AI in more ways” over the next 12 months, according to a new global survey from MiQ and Censuswide.

The share of marketers who feel confident in their ability to apply AI successfully, according to the same MiQ/Censuswide study — signaling a potential gap between technical adoption to meaningful execution.

The price for a single hydrating facial mask from Rini, a new celebrity-led skincare brand aimed at kids as young as 4. In a story that features Rini and similar brands, The New York Times explores the increasing number of beauty products marketed to Gen Alpha (age 14 and under) and their parents.

The estimated global viewers for ad-supported Prime Video, according to Amazon, citing internal data gathered between September 2024 and August 2025. The brand joins Netflix — which earlier this month said it has 190 million global ad-tier viewers based on its own internal “monthly active viewers” metric — in bypassing third-party measurement services for audience claims.

The average holiday season travel budget among U.S. consumers who plan on traveling between Thanksgiving and mid-January, down 18% from 2024, per new Deloitte research. Notably, almost 20% of high-income ($100,000 or more) travelers say their finances have deteriorated since last year, the study finds.

The number of promotional opportunities completed this year under NASCAR’s new Driver Ambassador Program, which incentives drivers to engage with marketing activations and media appearances, providing additional exposure for sponsor brands, according to internal data reviewed by Racer Magazine.

KEEP READING: The Harris Poll research mentioned above also suggests a shift in how consumers perceive value in a cost-conscious retail landscape. Download the (free) report for insights about how Americans are shopping now.