From Gen Z’s focus on at-home cooking to the growth of SMS marketing, these are the data points we’re paying attention to right now.
71%
The share of Gen Zers who say they’ve tried to recreate their favorite takeout dishes at home, according to a new Chicory survey of 1,000 U.S. consumers. The findings also show that Gen Z is more likely to have recently reduced their grocery budgets (34%) than shoppers in other age demographics (29%) due to economic factors. (Read more about Gen Z’s food preferences: “Marketing to Gen Z: Trends lean to spicy, adventurous & global food flavors,” from Quad Insights.)
$25.93 billion
Projected AI search ad spending by 2029, representing a 105% increase over 2025, according to a new eMarketer forecast.
$24 billion
Projected Father’s Day spending in 2025, according to the National Retail Federation (NRF) and Prosper Insights & Analytics. If realized, this would be the largest figure ever observed by the NRF and Prosper, besting the previous record of $22.9 billion, set in 2023.
41%
The combined share of annual U.S. wellness spending attributed to Gen Z and Millennials, despite making up just 36% of the American adult population, according to the latest McKinsey trend report. Both cohorts are also outliers in terms of their respective wellness priorities: Millennials are more concerned with “better sleep” than any age group, while Gen Z puts a greater emphasis on “better appearance” (skincare, makeup and cosmetic enhancements) compared to other demos.
13
The number of consecutive years Walmart has topped the Fortune Global 500, earning the most revenue of any corporation worldwide in 2024. The annual ranking, released on Monday, shows Amazon, UnitedHealth Group, Apple and CVS Health rounding out the top five spots.
64.5%
The share of companies planning to increase their SMS marketing budget in the next year, per a new report from DecisionTelecom, which surveyed more than 500 marketers across industries. The findings also suggest that nearly 80% plan to invest more in AI integration to boost the performance and efficiency of their text message campaigns.
$499.99
The suggested MSRP for the Nintendo Switch 2, which goes on sale tomorrow (June 5). This new device will retain the same unique configuration as the original (it can be used for handheld gaming or paired with a TV for console-style play, effectively making it a portable CTV device) while continuing to feed the booming, multibillion-dollar gaming video content advertising space.
587.8%
The increase in the number of younger adults (aged 18-39) prescribed a GLP-1 medication between 2019 and 2024, according to a new Fair Health Inc. white paper.
116
The runtime, in minutes, of this year’s Netflix Tudum fan event on May 31. The live special, effectively a high-dollar branded variety show to market future content and generate buzz, featured trailer drops, release details and extended previews for “Squid Game,” “Wednesday” and “Stranger Things,” as well as a performance from Lady Gaga.
47.2%
The discount that Instacart is offering on eligible “nostalgic” foods as part of its “Summer like it’s 1999” promo (for a maximum of $4.72 savings on $10 of spending) — effectively reverting to pricing from 26 years ago, according to the company. Through Sept. 4, when certain basket conditions are met, customers will see the discount applied to items such as Kraft Mac & Cheese, Bagel Bites, Lunchables, Fruity Pebbles, Kool-Aid and Capri Sun.
