The Week in Consumer Packaged Goods: December 13, 2024 edition

Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space.

Inspired by the TikTok trend of users combining their favorite candy “to create custom — often seasonally-themed — concoctions called candy salads,” Ferrara Candy Company just launched its own take on the phenomenon, per a brand announcement. The Holiday Candy Salad Kit features Ferrara brands and products including Nerds Frosty Gummy Clusters, SweeTarts Twisted Holiday Punch Ropes, Trolli Sour Brite Abominable Snowmen, Brach’s Holiday Soft Jellies and Mini Peppermint Candy Canes, to be mixed together as desired. Available exclusively on Ferrara’s brand new TikTok Shop while supplies last, the Holiday Candy Salad Kit also comes with a limited-edition knit winter hat, glass jar and holiday stickers, all for $30 (plus tax and shipping).

More limited-time launches and collabs:

• “Campbell’s Building Brick Box is a Playful Treat for the Holidays” (Trend Hunter)
• “Green Day’s Punk Bunny Coffee teams up with TBS’ ‘American Dad!’” (Beverage Industry)
• ICYMI: “The Limited Edition Dunkin’ x Native Collection Just Launched Exclusively at Walmart” (StyleCaster)
• ICYMI: “Native x Jarritos Reimagines Soft Drink Flavors as Personal Care Scents” (Trend Hunter)

Cheese brand Alouette just announced a partnership with delivery service Gopuff to make sure party hosts (and their guests) don’t run out of cheese — for one day, at least. All day today (Dec. 13), Gopuff will be available to deliver Alouette Emergen-Cheese Kits to homes and offices in an hour or less to help during “holiday-entertaining emergencies,” per a brand announcement. The kits come complete with a variety of Alouette products (Garlic & Herbs Spread, Crème de Brie and Double Crème Brie) and other charcuterie board essentials, including meats, crackers and nuts, as well as a reusable serving tray. The offering is available in New York City, Philadelphia, Los Angeles, Boston and Chicago right here, for $19.74 — a nod to the year of Alouette’s founding.

Previously: “M&M’S Halloween Rescue BOOths will save consumers running low on candy on Halloween night,” from the Oct. 4 edition of this column.

That’s the average amount of bologna, in pounds, that residents of West Virginia consumed in 2024 — the most of any state — according to data from Oscar Mayer