The Weekly 10: marketing, media and industry statistics to know now — August 6, 2025 edition

From the share of Gen Z who are cutting back on dining out to the new creative guidelines for advertising on X, these are the data points we’re paying attention to right now.

The share of Gen Z consumers who say they have cut back on dining out over the past 12 months, per a new Bank of America trend report.

The average customer satisfaction score for drug store chains, on a 1,000-point scale, according to the latest J.D. Power annual pharmacy survey. Walgreens, Rite Aid and CVS all fall short of the average score among supermarket competitors (715), while mail-order pharmacies also score relatively high on satisfaction (697) but struggle with awareness, as one in three customers can’t name a digital pharmacy brand, per the research.

Reddit’s revenue in Q2, an increase of more than 27% from Q1, per a new letter to shareholders.

Reddit’s U.S. weekly active user count in Q2, an increase of 1.5% from Q1, as relayed in the same shareholder letter.

The share of B2C retailers using AI whose tech supports multiple languages, according to a new study from the software firm Lucidworks, which conducted a cross-industry audit of AI features on the websites of more than 1,100 companies, focusing on two dozen “essential” capabilities.

The “approximate” number of seats in Starbucks’ new small-format store prototype, slated to open later this year in New York City, according to the executive statement in last week’s earnings call.

The number of tickets sold for last weekend’s inaugural MLB Speedway Classic, a new record for a regular-season pro baseball game, per the Associated Press. The event saw the Cincinnati Reds and Atlanta Braves play at Bristol Motor Speedway, an iconic NASCAR track in northeastern Tennessee, underscoring the MLB’s newfound willingness in recent years to break from tradition and embrace unexpected marketing moments.

The price for a pair of Chili’s x Tecovas limited-edition cowboy boots, made entirely from the restaurant’s burgundy vinyl booth material.

The share of customers who prioritize brand values involving fairness (e.g., “fair,” “ethical,” “respectful,” “consistent,” “transparent”) over those related to goodness (e.g., “kind,” “compassionate,” “socially responsible”), according to new research by the consulting firm Maslansky + Partners for Omnicom. The study’s authors suggest that the impact of purpose-driven messaging may be declining due to a lack of consumer trust.

The maximum suggested number of emojis allowed in advertising posts on X, as specified in the platform’s new creative quality policy. (Campaigns exclusively targeting Japan and/or Korea are excepted from the rule.) The updated guidelines are part of a broader push to reduce clutter; this includes assigning an “aesthetic score” to each paid post, which may impact ad pricing, as Adweek reports.